Performance Growth Marketing Lead

About the Role

This is a senior, high-ownership paid acquisition role at a fast-growing vertical marketplace serving specialized vehicle sectors including emergency services and heavy-duty equipment. You will own the full paid growth function end-to-end, with direct accountability for pipeline, revenue, and efficiency, sitting at the intersection of marketing, product, and operations.

What You'll Do

• Own the full paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline growth and CAC efficiency.

• Balance aggressive growth targets with marketplace health, making disciplined investment decisions as channels scale and mature.

• Develop and test hypotheses rapidly, orchestrating landing page experiments, analyzing creative performance, and iterating on what drives conversion.

• Apply rigorous measurement practices including incrementality testing, multi-touch attribution, and structured test design, while navigating ambiguity when data is incomplete.

• Collaborate cross-functionally with Sales, Product, Operations, and Marketing to identify and unlock growth opportunities beyond paid channels.

• Lead high-velocity creative testing by briefing creative teams and maintaining strong, opinionated direction on messaging and conversion.

What We're Looking For

• 4+ years owning paid acquisition at a high-growth startup or technology company.

• Demonstrated success designing and scaling paid acquisition strategy at a Series A to C-stage startup, with clear evidence of significant growth impact.

• Experience managing Meta Ads at seven-figure+ budget levels in B2C channels.

• Deep expertise across Meta Ads, Google Ads, and emerging paid channels.

• Strong track record driving measurable revenue growth through paid channels while maintaining CAC efficiency.

• Hands-on experience with adjacent growth levers including CRO, landing page optimization, web experimentation, and partnerships.

• Comfort building from scratch in lean, fast-moving environments.

• Marketplace experience or experience scaling paid acquisition accounts from zero is a strong plus.

• Familiarity with tools such as Google Analytics, Looker, SQL, and attribution platforms.

• Bachelor's degree from an accredited university.

Compensation & Benefits

• Salary: $120,000 to $175,000 per year

• Visa sponsorship: available

Location

On-site, 5 days per week in New York, NY (Flatiron area).