Performance Growth Marketing Lead

About the Role

Lead paid acquisition for a growing B2B marketplace serving specialized vehicle and equipment buyers and sellers. You will own channel strategy and execution, with a direct impact on revenue growth and customer acquisition efficiency.

What You'll Do

• Own paid acquisition across paid social, paid search, and emerging channels, including strategy, execution, and performance.

• Grow acquisition efficiently while balancing growth targets with marketplace health and channel maturity.

• Develop and test hypotheses through landing page experiments, creative testing, and new acquisition approaches.

• Measure incrementality and attribution, design tests, and make sound decisions when data is incomplete.

• Partner with Sales, Product, Operations, and Marketing to identify growth opportunities beyond paid media.

• Brief creative teams and guide high-velocity testing based on what drives conversion.

What We're Looking For

• At least 4 years owning paid acquisition at a high-growth startup or technology company.

• Experience developing paid acquisition strategy at a growth-stage startup and delivering measurable revenue growth while maintaining CAC efficiency.

• Hands-on expertise with Meta Ads, including managing seven-figure budgets, Google Ads, and emerging paid channels.

• Experience with adjacent growth levers such as conversion rate optimization, landing pages, web experiments, or partnerships.

• Marketplace experience or experience scaling paid acquisition accounts from zero is beneficial.

• Comfort using tools such as Google Analytics, Looker, SQL, Excel, landing page tools, and attribution platforms.

• Bachelor's degree from an accredited university.

Compensation & Benefits

Annual salary range: $120,000 to $175,000 USD. Visa sponsorship is available.

Location

On-site, five days per week in New York, New York, United States.