Principal Product Analyst (all genders)

THE ROLE & THE TEAM Data is a critical pillar of our product development process, and the Product Analytics team serves as the chief advocate for its quality, consistency, and strategic usage. We are seeking a data-driven and user-centric professional to drive the strategy, evaluation, and optimization of our digital products. In this role, you will define how we value user interactions, measure success, and tie product features directly to overarching business outcomes. INCLUSIVE BY DESIGN If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles! At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds. We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential. We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you. Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion WHAT WE’D LOVE YOU TO DO (AND LOVE DOING) Drive the implementation and evolution of a standardized cross-organizational product performance measurement framework, eliminating metric fragmentation by establishing consistent core KPIs (such as Weekly Active Users, Conversion Rate, and the Overall Evaluation Criterion) across all business units. Own the technical architecture and attribution models for user value scoring, developing complex data structures to quantify and weigh both upper-funnel engagement actions (e.g., browsing, saving, content interaction) and lower-funnel transactional behaviors. Advance the content flywheel into a measurable insight engine that definitively proves how content experiences translate into long-term financial, visit frequency, and business value. Lead the engineering of advanced data solutions and complex analytics pipelines, including session-level tracking, cross-premise identity stitching, and methodologies to mitigate the "Winner’s Curse" in product experiments. Design, align, and analyze rigorous high-stakes experimentation, including A/B tests and quasi-experiments designed to drive sustainable growth across diverse business models. Democratize insights and act as a strategic advisor to Senior Leadership Team, Product Managers and Applied Scientists. WE’D LOVE TO MEET YOU IF You have 7+ years of experience in product analytics, ideally within a large-scale e-commerce, or product-led environment. You possess a strong analytical and technical background, with high proficiency in SQL and deep experience using Python or R for advanced analytics and building scalable data pipelines. You are an expert in A/B testing frameworks, user behavior analytics, experiment design, and managing complex attribution or scoring systems. You bring a dual understanding of funnel performance, mapping upper-funnel engagement metrics (views, watch time, retention) to lower-funnel transactional performance (conversion rate, contribution margin impact). You have hands-on experience applying advanced causal inference methodologies (such as Propensity Score Matching, Difference-in-Differences, or Synthetic Controls) when randomized controlled trials are unfeasible. You have proven leadership capability to excel in highly ambiguous environments, shift organizational models, and lead through influence to align senior executives. You are a master storyteller with data, confident in communicating complex technical frameworks into simple, actionable strategic recommendations. You have experience working with modern data visualization and analytics tools to scale data-driven accountability. OUR OFFER Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer. 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days) 2 paid volunteering days a year Employee shares programme 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners Relocation assistance available (subject to prior agreement) Family services, including counselling and support Health and wellbeing options (including Wellhub, formerly Gympass) Mental health support and coaching available Drive your development through our training platform and biannual peer-to-peer review