Product Marketing Lead

Job Purpose:

To make the Hantec Markets website and our products work harder for growth. This role owns the website as our primary acquisition and conversion channel, and turns every product launch into measurable client usage: more clients funded, trading and using our platforms, copy trading and mobile tools.

Key responsibilities

Website and CMS (owner):

• Own the Hantec Markets website end to end: content, structure, page inventory, release calendar and CMS hygiene.
• Publish and update pages, product specs, promotions and regional language versions (Spanish, Portuguese, Thai, Korean, Japanese, Chinese, Russian and more).
• Maintain accuracy of trading conditions, risk warnings, legal pages and entity disclosures, working with Compliance and Legal.

Product marketing:

• Plan and run go-to-market for product launches and pushes: MetaTrader platforms, mobile, copy trading, new instruments and account types.
• Write product messaging and briefs for Design, Sales, IBs and Affiliates; build partner-ready sales kits.
• Keep product pages, FAQs and comparison content current against competitors.

Product activation

• Drive usage of our products among existing and new clients: first trade, copy trading adoption, mobile app usage, platform switching.
• Build activation journeys with CRM: onboarding sequences, in-platform and push messaging, re-engagement for funded but inactive clients.
• Run activation campaigns by region

Landing pages and conversion

• Brief, review and QA every landing page before launch: message match, forms, tracking, mobile performance, localisation.
• Route all pages through Compliance sign-off; this role checks readiness but never approves claims or risk warnings.
• Run A/B tests and report conversion from visit to registration, approval, funding and first trade.

Market & Competitive Intelligence

• Conduct ongoing market research, trend analysis, and competitor benchmarking to identify opportunities, threats, and evolving customer needs.

Why Join Hantec?

We’re a global broker with innovation at our core. Designing for us means building tools that empower traders across markets, platforms, and geographies. You’ll be part of a team where ownership is expected, collaboration is celebrated, and creativity is the standard.

Our Values

• Own It, Every Time – Responsibility is our standard.
• Make Things Happen – We act decisively and with purpose.
• Relationships Matter – We collaborate with intent.
• Integrity is Everything – No shortcuts. No compromise.

What we offer:

• Annual Ticket Home - 2,500 AED a year offered after 1 year of employment
• VISA Sponsorship
• Health Insurance
• Annual Discretionary Bonus Pool – rewarding high performance
• Monthly $100 Core Values Nominations – recognition for living our values
• Quarterly Core Values Winner – exclusive dinner with our Directors
• Yearly Core Values Champion – an all-inclusive paid work trip to one of our global offices
• Work from Other Offices – flexibility to work remotely from our worldwide locations (at employee’s expense)