Social & Community Manager

Location: Hybrid - Malta (relocation to Malta provided)
Reports to: Head of Marketing

Main Responsibilities

Social & Community Strategy

• Own and develop the social and community strategy for each brand, including positioning, channel priorities, content pillars and KPIs.

• Drive growth in engaged followers, community-attributed First Time Depositors (FTDs) and player retention.

• Identify new channels, content opportunities and community initiatives to support business growth.

• Lead external social media and community projects, from concept and launch through to ongoing growth.

• Build channel diversification and contingency plans, ensuring the business can adapt to platform restrictions and regulatory changes.

Team Leadership & Development

• Lead and develop the Social Media and Community teams, establishing clear responsibilities, individual KPIs and performance expectations.

• Run regular 1:1s, provide actionable feedback and support individual development plans.

• Build team capability, accountability and ownership, encouraging creativity and continuous improvement.

• Set priorities, allocate resources and ensure consistent delivery across brands and projects.

• Own social and community KPIs, regularly reviewing performance and adjusting priorities.

• Deliver monthly performance reports covering audience engagement, acquisition, retention and player value.

• Partner with Data and CRM teams to strengthen attribution and measure commercial impact.

• Use performance insights, player behaviour and market trends to continuously improve results.

• Own the team’s operating model, including content calendars, approval workflows, moderation guidelines and response SLAs.

• Oversee brand communities across Facebook, Telegram and other relevant platforms, ensuring active engagement and effective moderation.

• Work closely with Brand, CRM, Influencer, Creative and Promotions teams to deliver aligned campaigns and player experiences.

• Identify and manage reputational risks, ensuring timely escalation and alignment with relevant internal policies and regulatory requirements.

• Carry out other reasonable duties in line with the role, as directed by the Head of Marketing.

• Proven experience in social media and community management within the iGaming industry, including ownership of multi-channel strategies and measurable performance outcomes.

• Experience leading and developing teams, with a track record of setting expectations, managing performance and building capability.

• Strong understanding of organic social growth, audience engagement, community development and content strategy.

• Hands-on experience building and managing Telegram communities, including moderation and engagement.

• Commercial mindset, with the ability to connect social and community activities to acquisition, retention and business results.

• Experience working with offshore markets is a strong plus.

• Design skills or experience working closely with creative teams is a plus.

What's in it for you?

• Relocation to Malta provided.

• The chance to make a tangible impact in a rapidly growing, global company.

• A culture that rewards ambition, innovation, and collaboration.

• Comprehensive benefits package for Malta-based employees, including:

  • Private health insurance, wellness allowance, and communication allowance.

  • Healthy lunch on Wednesdays and a varied calendar of social events throughout the year..

  • Employee discounts in restaurants and businesses.

  • Extended second-parent leave policy.

  • Private parking space.