ABM & AI Marketing Manager

ABM & AI Marketing Manager

Full-time Remote | Annual Salary Starting at $110,000

About the Role

Team Velocity is seeking a strategic, innovative, and results-driven ABM & AI Marketing Manager to develop and scale account-based marketing initiatives and AI-powered engagement programs that accelerate pipeline generation.

Working closely with the Chief Marketing Officer and Sales leadership, this individual will identify high-value target audiences, develop personalized engagement strategies, and connect marketing initiatives with sales priorities to drive measurable business growth.

A key initial priority will be leading the strategic implementation and ongoing optimization of Qualified, our AI-powered conversational marketing platform. This includes defining audience segments, designing intelligent engagement journeys, developing conversational strategies, and coordinating the content and knowledge resources that power effective AI interactions.

This role will work collaboratively with our Sales Enablement, Growth Marketing, Product Marketing, and Salesforce Administration teams to translate strategic initiatives into coordinated, measurable programs.

The ideal candidate is a strategic thinker and hands-on marketer who enjoys building programs from the ground up, experimenting with emerging technologies, and transforming audience insights into meaningful sales opportunities.

Key Responsibilities

Account-Based Marketing & Audience Strategy

• Partner with the CMO and Sales leadership to develop account-based marketing strategies aligned with company growth objectives.
• Identify, segment, and prioritize high-value accounts and audiences based on business potential, buying signals, and sales priorities.
• Develop personalized, multichannel engagement strategies that connect marketing initiatives with direct sales outreach.
• Collaborate with existing marketing teams to translate account-based strategies into targeted campaigns, messaging, and content.

AI Marketing & Qualified Program Management

• Lead the strategic implementation, day-to-day management, and ongoing optimization of Qualified.
• Develop AI-powered engagement journeys, conversational strategies, qualification criteria, and conversion pathways tailored to priority audiences.
• Identify and coordinate the development of product information, FAQs, case studies, and other knowledge resources needed to support effective AI-powered conversations.
• Partner with Salesforce administrators and technical teams to translate marketing objectives into platform requirements and workflows.
• Evaluate emerging AI marketing technologies and identify opportunities to improve personalization, engagement, and marketing efficiency.

Sales Alignment & Pipeline Generation

• Partner with Sales leadership to identify high-priority accounts, align engagement strategies with sales objectives, and uncover pipeline opportunities.
• Develop coordinated engagement strategies that connect AI-powered interactions, personalized marketing campaigns, and direct sales outreach.
• Collaborate with Sales Enablement and Marketing teams to translate account intelligence and buyer insights into effective campaigns, messaging, and sales resources.
• Partner with Sales leadership and Revenue Operations to optimize lead qualification, routing, follow-up, and feedback processes.
• Identify opportunities to reengage prospects, accelerate active opportunities, and generate qualified pipeline.

Performance & Optimization

• Establish and track KPIs related to account engagement, AI interactions, qualified meetings, conversion rates, and pipeline contribution.
• Analyze program performance and continuously optimize targeting, messaging, and engagement strategies.
• Share actionable insights and recommendations with Marketing and Sales leadership.
• Demonstrate measurable impact on marketing-sourced pipeline and revenue growth.

Role Requirements

• 5+ years of experience in B2B marketing, account-based marketing, demand generation, or growth marketing.
• Demonstrated success developing targeted marketing programs that contribute to pipeline and revenue growth.
• Strong understanding of audience segmentation, buyer journeys, personalized engagement, and sales enablement.
• Experience collaborating with Sales teams to develop coordinated marketing initiatives.
• Familiarity with Salesforce CRM and modern marketing technology platforms.
• Strong analytical, communication, and project management skills.
• Ability to translate strategic objectives into actionable programs and independently drive initiatives forward.
• Enthusiasm for AI-powered marketing technologies and a willingness to experiment with new approaches.

Preferred Requirements

• Experience with Qualified, 6sense, Demandbase, or similar conversational AI and ABM platforms.
• Experience developing AI-powered engagement strategies or conversational marketing programs.
• Background in B2B SaaS, marketing technology, or automotive technology.
• Experience with intent-based marketing and account intelligence.

What Success Looks Like

First 90 Days

• Establish target audience priorities and an initial ABM strategy in collaboration with Marketing and Sales.
• Support the successful launch of Qualified, including engagement journeys, qualification criteria, and AI knowledge resources.
• Establish baseline performance metrics and reporting.

First 6 Months

• Launch and optimize coordinated Marketing and Sales engagement programs.
• Demonstrate measurable improvements in qualified meetings, account engagement, and conversion.
• Establish ongoing feedback loops with Sales to improve lead quality and pipeline generation.

First 12 Months

• Build a scalable ABM and AI-powered engagement program that contributes meaningfully to marketing-sourced pipeline.
• Demonstrate improvements in Sales and Marketing alignment, conversion efficiency, and opportunity generation.
• Identify and implement additional AI-powered marketing opportunities.

The Ideal Candidate

You're a strategic marketer who understands how to turn audience intelligence, personalized engagement, and emerging technologies into measurable business results. You enjoy collaborating with Sales, building programs from the ground up, and experimenting with innovative approaches to demand generation.

You're equally comfortable developing strategy with executive leadership and rolling up your sleeves to bring ideas to life. Most importantly, you're motivated by creating meaningful engagement that drives real pipeline and revenue growth.

About Team Velocity

Team Velocity is a leading automotive technology and marketing company helping dealerships transform how they attract, engage, and retain customers. Through our Apollo® Customer Experience Platform, we combine innovative technology, customer data, digital marketing, and AI-powered solutions to deliver exceptional customer experiences and measurable business results.