Marketing Manager

The Marketing Manager is responsible for developing and executing marketing strategy for the INDEVCO Building Products division and its portfolio of high-performance building-envelope solutions, including Barricade® weather-resistant barriers, roofing underlayments, structural sheathing, flashing tapes, and insulation products. The role advances the division’s growth objectives by building brand awareness, generating demand, and strengthening engagement with distributors, dealers, contractors, builders, architects, and other industry stakeholders. Working closely with Sales, Product Development, Operations, Technical, Customer Service, and business leadership, the Marketing Manager translates market insights into integrated campaigns, product-launch plans, sales tools, digital programs, and channel initiatives. The role requires strong knowledge of building products or construction markets, disciplined project execution, analytical decision-making, and the ability to connect marketing activity with measurable commercial results.

Key Responsibilities

Marketing Strategy and Brand Management

Develop and execute an integrated marketing strategy aligned with business, revenue, margin, channel, and growth objectives. Define priority markets, customer segments, value propositions, and positioning for Barricade® and Perma R® product lines. Maintain consistent brand standards, messaging, and product claims across all customer touchpoints. Manage the annual marketing plan and budget, balancing strategic priorities with measurable commercial impact.

Demand Generation and Marketing Communications

Plan and execute integrated campaigns across digital, social media, email, print, public relations, trade shows, dealer programs, and other relevant channels. Lead content development for websites, product literature, advertising, videos, case studies, technical materials, and sales presentations. Strengthen website performance, search visibility, lead capture, marketing automation, and CRM integration. Coordinate lead-generation and lead-nurturing programs with Sales and monitor conversion through the commercial funnel.

Product Marketing and Commercialization

Develop go-to-market plans for new products, product enhancements, channel launches, and market expansions. Translate technical product features, code-compliance requirements, and sustainability attributes into clear customer value propositions. Partner with Product Development, Technical, Operations, and Sales to coordinate launch readiness, training, collateral, samples, and field support. Support portfolio, pricing, packaging, and lifecycle recommendations with market and customer insight.

Market Intelligence and Customer Engagement

Monitor construction trends, customer needs, competitor activity, channel dynamics, codes, standards, and emerging technologies. Conduct market, customer, and competitive research and convert findings into actionable recommendations. Build relationships with distributors, dealers, contractors, builders, architects, specifiers, associations, and industry influencers. Plan and manage trade shows, customer events, dealer programs, product demonstrations, and industry partnerships.

Performance Management and Cross-Functional Leadership

Establish and report marketing KPIs, including campaign performance, qualified leads, conversion, digital engagement, brand reach, launch results, and return on marketing investment. Use analytics to improve campaign effectiveness, channel allocation, content strategy, and customer engagement. Partner with Sales to develop tools, training, presentations, and account-specific support that improve commercial execution. Manage agencies, vendors, freelancers, and other external resources to established scopes, budgets, timelines, and quality standards.

Key Performance Indicators

• Brand awareness and digital engagement
• Qualified lead generation and conversion
• Campaign performance and return on marketing investment
• Product-launch readiness and commercial results
• Sales-enablement effectiveness
• Distributor, dealer, contractor, and specifier engagement
• Website, CRM, and marketing-automation performance
• Marketing budget performance
• Project execution and on-time completion
• Measurable contribution to qualified-pipeline growth, revenue growth, margin performance, and profitability

Qualifications

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required. MBA or relevant advanced degree preferred.

Experience

Minimum of 7 years of progressive marketing experience, preferably in building materials, construction products, manufacturing, distribution, or a related industrial market, including experience leading major campaigns, product launches, agencies, vendors, or cross-functional initiatives. Demonstrated experience developing marketing strategies, managing integrated campaigns, launching products, and supporting profitable sales growth. Experience working with distributors, dealers, contractors, builders, architects, specifiers, or other construction-channel stakeholders strongly preferred.

Technical Knowledge and Skills

Strong knowledge of digital marketing, content strategy, SEO/SEM, social media, email marketing, CRM, marketing automation, and web analytics. Ability to analyze market, customer, campaign, and financial data and translate findings into practical business recommendations. Working knowledge of building-envelope systems, construction practices, code-compliance considerations, and sustainability standards preferred. Strong project-management, budgeting, vendor-management, presentation, writing, and communication skills. Proficiency with Microsoft Office and relevant marketing, CRM, automation, and analytics platforms.

Leadership Competencies

• Strategic thinking with strong execution and follow-through
• Customer and market orientation
• Commercial acumen and results focus
• Analytical decision-making and performance discipline
• Cross-functional influence and collaboration
• Clear, persuasive written and verbal communication
• Creativity balanced with business judgment
• Accountability, adaptability, and urgency in a fast-paced environment

Benefits

Inedevco provides a robust benefit package: Medical Insurance, Dental Insurance, Vision Insurance, Company paid Life AD&D, 401K with a generous company match and much, much more!

Physical Demands and Work Environment

Work is performed in office, manufacturing, customer, and event environments. Limited travel may be required to INDEVCO North America locations, customer and distributor sites, trade shows, product launches, and other Building Products operations; occasional time on the plant floor; and flexibility outside standard business hours to support launches, events, or business needs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.