Account Director, Integrated Brand Communications

ABOUT THE ROLE

Vero, an award-winning regional communications agency, is looking for an experienced PR and integrated marketing consultant to join our collaborative and progressive team, working with leading brands across Indonesia and Southeast Asia.

As an Account Director, you will lead key client relationships and oversee PR, reputation, and integrated marketing programs. More than managing accounts, you will act as a trusted advisor and sparring partner to our clients.

We are looking for someone who understands business, stays curious about media, creators, culture, and industry trends, and brings a strong point of view to the table. You should be confident sharing ideas, challenging thinking constructively, and advising clients.

Working closely with teams across PR, Media Relations, Social, Influencer/KOL, Creative, Strategy, and other specialist functions, you will turn these insights into strong strategies and integrated work that help our clients make better decisions and achieve their goals.

Client Leadership & Strategic Counsel

• Act as a trusted advisor and senior point of contact for key client accounts.

• Understand clients’ businesses, goals, industries, and challenges to provide strategic counsel beyond day-to-day execution.

• Bring informed perspectives and recommendations on integrated brand marketing, influencer strategy, and cultural trends that can deepen the impact of Vero’s client programming.

• Anticipate emerging opportunities and risks across client relationships, and creator ecosystems, bring forward-thinking strategic recommendations for clients.

• Proactively identify challenges, manage expectations, and maintain strong client relationships.

PR & Integrated Marketing Strategy

• Develop PR, communications, and integrated marketing strategies aligned with clients’ business objectives.

• Turn client briefs and business challenges into clear strategies, creative solutions, and actionable plans.

• Collaborate with specialist teams across Media Relations, Social, Influencer/KOL, Creative, Content, Digital, and Strategy to deliver integrated solutions.

• Ensure campaigns have clear objectives, KPIs, strategic direction, and measurement.

Account & Campaign Leadership

• Oversee multiple local and regional accounts and campaigns from strategy through execution and evaluation.

• Problem identification and solving, articulating strategic rationale behind recommendations and deliverables.

• Ensure projects are delivered on time, within scope and budget, and to Vero’s quality standards.

• Maintain oversight of account priorities, resources, risks, budgets, and profitability.

• Review key client deliverables and turn campaign results and market developments into actionable recommendations.

• Demonstrate analytical rigor and lead Vero teams to provide recommendations grounded in data and strategic insights that help improve client programming and outcome.

Team Leadership & Development

• Lead and develop teams managing local and international PR and communications accounts.

• Provide strategic communications and client servicing guidance to Account Managers, Account Executives, and other relevant teams.

• Set clear priorities, allocate workloads effectively, and provide regular coaching and constructive feedback.

• Develop team members into strong consultants who understand clients’ businesses, think strategically, and confidently share their perspectives.

• Work collaboratively with cross-functional and regional teams across Vero.

Business Development & Account Growth

• Identify opportunities to grow existing client relationships and connect their needs with relevant Vero capabilities.

• Lead and support new business pitches, proposals, and strategic recommendations.

• Contribute to business growth in Indonesia through strong client relationships, strategic thinking, and new opportunities.

• Build and maintain relationships with prospective clients and industry partners.

ABOUT YOU

• Minimum 7 years of experience in Public Relations, Communications, or a related field, preferably within an agency environment. Strong Senior Manager candidate profiles can be considered based on experience fit.

• Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing, or a related field.

• Strong experience developing PR and integrated communications strategies and advising senior clients.

• Strong understanding of the Indonesian media, creator, cultural, and communications landscape, with the ability to work effectively with specialist teams.

• Experience working across multiple disciplines, such as PR, Media Relations, Social, Influencer/KOL, Creative, Content, and Digital.

• Strong strategic and business thinking, with the confidence to develop a point of view, challenge thinking constructively, and provide clear recommendations to clients.

• Proven experience leading, mentoring, and developing teams.

• Experience in new business pitches, account growth, crisis communications, and issues management.

• Excellent communication, presentation, storytelling, negotiation, and problem-solving skills, with fluency in English and Bahasa Indonesia.

ABOUT VERO

Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profit organizations.

B Corp certified across all its offices, and a signatory of the Clean Creatives pledge since 2022, Vero adopts a forward-thinking approach to public relations and marketing, striving to enact meaningful change for clients and society at large.

Vero welcomed creative agency Mad Hat Asia into its network in 2026, expanding the team to over 250 PR, social, digital, influence, creative, and events consultants in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Its government relations arm, Vero Advocacy, helps organizations navigate the dynamic and complex public policy and regulatory environments in Southeast Asia. Vero’s regional footprint and integrated capabilities bring unique perspectives to earned media, prioritizing digital technology, creative storytelling, and stakeholder engagement in championing stories of progress.

Recognized as one of the 100 Top PR Agencies in the World and Best Agency to Work For by PRovoke Media, and Southeast Asia Champion for Innovation by Earned First, Vero designs integrated marketing and communications strategies that resonate within and across this vibrant region’s digital ecosystems and fast-growing economies.

Working at Vero:

You will be a member of a multicultural team of communication specialists spread across the region and brought together by their passion for creative and efficient strategies. We take pride in creating deeply simulating flexible workplaces that are professional and inspiring.

Vero also invests in a comprehensive set of employee benefits, including but not limited to:

• Unlimited Leave: Your allocated holiday time at Vero will be unlimited. We trust our people to use good judgment when given guidelines for making decisions about taking a holiday, and we know that our teams work better when they can rest and take a proper break from work. Our goal is that every team takes an average of 15 days (minimum!) per person a year.

• Hybrid Work: At Vero, we believe in flexibility and trust. We offer a hybrid work model, and fixed in-office days are determined by team leaders depending on workload and collaborative needs.

• International Travel: Where relevant and possible, Vero encourages teams to travel for events/client work and to meet Vero colleagues in the region. Manager-level team members have the opportunity to visit some of Vero’s offices, attend industry events, and follow their clients if they handle regional projects.

• Thought Leadership and Training: Vero sponsors team members with training tools and resources, both internal and external. Details of training programs and incentives will be shared upon your onboarding. This includes training and development investments organized by the company as well as specialized programs that our executives may come across and feel are needed for team development.

• Health Insurance: Vero provides private medical insurance as a benefit. The actual package and structure of the insurance may be determined by the Company and at its sole discretion.

• Mental Health Support: Vero understands the importance of access to proper mental health support; all our employees can access counseling. The access to and content of your counseling sessions are 100% confidential; only you and your therapist know what is being said during sessions.