Description
The Account Manager (AM) is responsible for leading small to medium-sized jobs for the assigned client and/or project. The position requires good communication skills and attention to detail, along with the ability to learn from the integrated team what constitutes smart strategy and good work. AMs should have a solid understanding of basic marketing tactics and the way an agency works. They should demonstrate a desire to understand their clients’ business and the agency’s profitability model.
RESPONSIBILITIES
Responsible for mastering basic agency processes, developing positive client relationships and developing strong relationships with the integrated team
Responsible for sharing relevant industry and competitive updates
Lead internal communication and collaboration across departments
Set expectations for each team member and project
Establish clear deliverables and timelines to ensure team alignment
Keep Project Management informed on project process and details
Manage up to Supervisors to keep leadership informed on important client and internal team updates
Demonstrate the ability to understand the client’s business to evaluate work based on strategy and objectives.
Earn and maintain a positive relationship with junior members of the client team to further agency partnership and execute tactical work.
Develop ability to think critically in the development of new work in order to prepare for client feedback or technical roadblocks.
Master basics of agency and client processes within day-to-day workflow.
Act as financial stewards by managing media, production, out-of-scope project and service fee budgets and billing.
Support team in execution and strategy of integrated creative campaigns across all touchpoints, including Display, OOH, Broadcast, Social, Search, Online Video, Print & POP
Serve as a role model and mentor to Account Assistants
QUALIFICATIONS
Bachelor’s Degree (BA or BS) required
Strong verbal and written communication skills
Ability to effectively collaborate with different people and work styles
Experience executing administrative and tactical account work and ability to mentor Assistants in performing those duties
2-3 years experience in advertising, marketing or related field
Experience leading tactical projects including promotional or routine monthly campaigns
Demonstrated success managing projects, schedules and client deadlines
Working knowledge of agency departments’ capabilities and processes (social, media planning and buying, analytics, etc.)
Basic presentation skills
Ability to learn project management and reporting tools