Advertising Manager

Advertising Manager About BingX A leading crypto exchange since 2018. With 20 million registered users worldwide. Official crypto exchange partner of Chelsea FC. User-First, reliable, innovative, and diversified. List over 1,000 spot trading pairs. Offer over 300 futures trading pairs. Integrate with over 80 public chain ecosystems. Rank top on CoinMarketCap and CoinGecko. TradingView's Best Crypto Exchange for 2021, 2022 & 2023. A gateway for the next billion crypto users. Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. Our current vacancy | Full-time | Long-term | REMOTE Responsibilities: Define Advertising Goals & Strategy: Define advertising goals, budgets, and key performance indicators (KPIs), and develop and implement advertising strategies Campaign Planning & Optimization: Plan, execute, and optimize advertising campaigns, ensuring alignment with set goals and budget requirements Performance Analysis & Evaluation: Analyze campaign performance data (e.g., ROI and other key metrics), evaluate effectiveness, and provide optimization recommendations Channel Management & A/B Testing: Manage and optimize various advertising channels, including search engine ads, social media ads, display ads, video ads, and affiliate networks, while conducting A/B testing to enhance performance Partner Management: Evaluate and select advertising partners, establishing and maintaining strong relationships with ad platforms and media vendors Market Research & Strategy Adjustment: Conduct market and competitor research, understand industry trends and user behavior, and adjust advertising strategies based on market data Requirements: Bachelor’s degree in Marketing, Advertising, Business Management, or a related field, with 3-5 years of experience in advertising or a related area Familiarity with various advertising platforms and tools, such as Google Ads, Facebook Ads, LinkedIn Ads, etc Strong data analysis skills, with the ability to interpret complex data and translate it into actionable plans Ability to continuously learn and adapt to new technologies and trends, and to develop innovative advertising strategies and solutions Strong communication and teamwork skills, capable of effectively coordinating with internal teams and external partners Results-driven, with a strong goal orientation and excellent execution skills Ability to work in a fast-paced environment with excellent time management and multitasking capabilities Working at BingX Join an international and diversified team Great career development in a fast-growing company Be part of the future of finance technology and achieve meaningful goals Competitive market salary and fully remote/work-from-home flexibility Flexibility to observe your local holiday calendar, alongside additional benefits Department Branding & Marketing Remote status Fully Remote