Email Marketing Strategist

YAMU Media is looking for a Senior Email Marketing Specialist to join our team. This role is open Worldwide Please see our job description below and follow the application instructions if interested. Job Title: Senior Email Marketing Specialist  About the Role We are looking for a Senior Email Marketing Strategist who has spent real time inside the mechanics of subscription commerce and understands why a subscriber's third month behaves nothing like their first. This role sits at the center of our retention strategy, building and refining the email and SMS programs that keep subscribers engaged, reduce churn, and grow customer lifetime value across one or more direct-to-consumer brands. The ideal candidate has already lived through the operational realities of a subscription business: recurring billing cycles, payment failures, pause and cancel flows, and the work of winning someone back before they leave for good. This role suits someone who has grown a subscription-first brand from the inside just as well as an agency operator who has overseen subscription lifecycle programs across multiple client brands simultaneously. This is not a campaign management role. You will own the strategy, build the flows, read the numbers, and be accountable for the results.  We are looking for one of the best ecommerce retention marketers available. This is not a campaign management role, it is a senior retention strategy role for a major brands doing $200+ million in annual revenue. The right candidate has driven $500K to $1M or more per month directly from email, owns their results, and can prove it with a portfolio and references. If you have managed campaigns without owning revenue outcomes, this is not the right fit. Key Responsibilities: Lifecycle and Automation Own the email and SMS lifecycle calendar for subscription-based product lines, including welcome series, replenishment reminders, upsell and cross-sell sequences, pause-prevention flows, failed-payment recovery, and win-back campaigns Build and continuously optimize automated flows tied to subscription status changes: new subscriber, upcoming renewal, paused, at-risk, canceled, and reactivated Partner with retention and CX teams to identify churn drivers and translate them into proactive email and SMS interventions Segmentation and Data Segment subscribers by behavior, tenure, product type, and subscription health to deliver relevant, timely messaging rather than blanket sends Design advanced segmentation using RFM models, behavioral triggers, purchase history, LTV cohorts, and subscription health signals Manage zero and first-party data strategy: list health, deliverability, predictive triggers, and data integrity across the full CRM Attribution and Reporting Analyze flow and campaign performance against subscription-specific benchmarks including retention rate, reactivation rate, and recovered revenue from failed payments, not just open and click rates Cross-reference platform metrics against backend revenue to confirm attribution accuracy and identify when reported numbers are overstating results Deliver clear, data-backed performance summaries to internal stakeholders on a regular cadence Flag risks and opportunities before someone asks Technical and Compliance Run structured A/B tests on subject lines, content, send timing, and segmentation logic with documented hypotheses and clear results Maintain compliance with CAN-SPAM, GDPR, and authentication protocols including SPF, DKIM, and DMARC Monitor email rendering across clients and devices and resolve technical issues before they affect performance R equirements Minimum 5+ years in email marketing overall, with at least 2 years specifically managing and scaling programs for D2C subscription brands Demonstrated experience building and optimizing subscription lifecycle flows including churn prevention, dunning management, and win-back sequences Klaviyo at an expert level: flows, campaigns, segmentation, integrations, deliverability, and reporting Working familiarity with at least one major subscription management platform, with hands-on experience building flows around subscriber lifecycle events triggered by that platform Comfort with subscription and revenue metrics: churn rate, LTV, MRR impact, and recovered failed-payment revenue Active AI integration in your daily workflow: you use LLMs and agentic AI tools for copy drafting, flow logic, segmentation analysis, and reporting Strong copywriting instincts, or the ability to work closely with copywriters to translate subscription mechanics into clear, on-brand messaging Working knowledge of CAN-SPAM, GDPR, SPF, DKIM, and DMARC Excellent written and spoken English    Subscription Platforms You do not need expert-level experience across every platform listed. You must be able to speak to hands-on work with at least one or two of the following and explain how that platform passes subscription status and event data into Klaviyo, whether through native integrations, custom properties, or webhook-triggered flows: Recharge Skio Loop Subscriptions Native Shopify Subscriptions API Platform breadth matters less than depth of integration understanding. Be prepared to describe concretely how you used subscriber data to trigger messaging in a past role. What Success Looks Like at 6 Months Core subscription lifecycle flows are audited, rebuilt where needed, and showing measurable improvement in churn and reactivation rates A documented segmentation strategy treats active, at-risk, paused, and canceled subscribers as distinct audiences with distinct messaging Attribution is clean: platform numbers are reconciled against backend revenue with a clear process for flagging discrepancies Nice to have: SMS experience via Attentive or Postscript alongside Klaviyo Experience managing email programs across multiple client brands or product lines simultaneously in an agency setting Familiarity with A/B testing frameworks for lifecycle emails Basic HTML and CSS for template troubleshooting and customization Your Attributes You take extreme ownership with your work and see tasks and projects through to completion by any means necessary without excuses You are a strategic thinker who forms your own hypotheses and tests them with data You have a customer-driven mindset and understand how email fits into the full retention journey You communicate proactively — internally and externally — and never let a problem sit until someone else notices it You are highly adaptable and thrive in a fast-moving environment where priorities shift You solicit and welcome feedback and use it to improve your work You are an AI-native operator who uses AI tools in your daily workflow — for research, content, segmentation logic, and reporting Customer-driven mindset: you strive to see everything through the lens of our client's target customers to inform strategy Sales-driven mindset: you strive to see everything through the lens of our client's sales teams and support them by driving marketing or sales qualified leads Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude Insatiable drive to succeed Solicits and welcomes feedback Highly adaptable; welcomes change and can thrive in a high-growth start-up environment We Offer you: Fully Remote work Become part of a team of smart, open-minded people with individual qualities You'll be a part of a rapidly growing company, with plentiful opportunities to grow into leadership roles. And you'll face a steep learning curve & daily data science, technological, and business challenges. Work-Life Balance:We understand the importance of balancing work with personal life and offer supportive, flexible work arrangements to help you maintain a healthy work-life balance. Yamu Media provides a start-up environment and culture; fast-paced and agile with quick decision-making. It's an honest and open environment where team members at all levels can make a difference and have a say. We believe in life-long learning and supporting the development of our team. We are committed to internal promotions, offering clear pathways for advancements as your skills are developed and experience is gained. Salary: Negotiable depending on experience. With a 3 month trial period. Salaries at YAMU are uncapped and are periodically reviewed and increased based on performance and market conditions . About YAMU: We are a Demand Generation Agency that helps companies between $1 million - $20 million in ARR scale online. To learn more about us and our process, please visit our website: yamumedia.com If you're a dedicated, forward-thinking professional with a strong work ethic, a sense of extreme ownership, and the ability to drive results through proactive problem-solving and clear communication, we'd love to hear from you.