Affiliate & Creator Manager, TikTok Shop (UK)

Affiliate & Creator Manager, TikTok Shop (UK)
United Kingdom · Full-time · UK hours

About us
We are one of the fastest-growing direct-to-consumer brands, bringing together mental wellness, inclusivity, and elevated comfort in everything we make. Our mission goes beyond clothing: we're building a community where everyone feels supported and seen.

About the role
We are scaling our social commerce engine internationally, with the UK as our launch market for TikTok Shop. As Affiliate & Creator Manager, you'll build and run the creator and affiliate programme that drives our UK GMV. You'll recruit, onboard, and grow a network of creators, design the commission and incentive structures that keep them selling, and turn creator content into measurable revenue. This is a hands-on role for someone who knows the UK creator landscape and TikTok Shop's affiliate tools inside out.

What you'll own

Creator recruitment. Find, vet, and sign UK creators across nano, micro, and mid-tier levels who fit our brand and audience.
Affiliate programme management. Run open and targeted plans in TikTok Shop Seller Center and the Affiliate Center, including commission rates, sample requests, and product collaborations.
Tiers, incentives, and retention. Build creator tiers, bonus structures, and rewards that keep top performers active and help rising creators grow.
Creator relationships. Act as the day-to-day contact for the network. Brief creators on launches, promotions, and content guidelines, and give feedback that improves their conversion.
Content and campaigns. Coordinate creator content and live shopping sessions around our promotional calendar, product drops, and TikTok UK campaigns.
Performance and reporting. Track GMV by creator, content and commission ROI, sample-to-sale conversion, and retention. Report weekly and monthly, and move effort to what's working.
Compliance. Make sure creator content meets ASA and CAP advertising rules, including clear #ad disclosure, as well as TikTok Shop policies and GDPR.
Cross-market alignment. Share learnings and best practice with the US affiliate team, and work with Paid Media, Merchandising, and Operations on sample stock and launches.
What we're looking for

3 or more years in influencer, affiliate, or creator partnerships, with at least 1 year working hands-on with TikTok Shop's affiliate tools.
A track record of building or scaling a creator network in the UK or EU, with GMV or sales results you can point to.
A strong understanding of UK creator culture, TikTok trends, and what makes short-form commerce content convert.
Experience designing commission structures and incentives, and the numbers sense to judge their ROI.
Excellent relationship and communication skills, and comfort negotiating with creators, talent managers, and agencies.
Organisation and data literacy. You live in dashboards and spreadsheets and can manage a large creator pipeline without losing track.
Familiarity with ASA and CAP influencer guidelines and GDPR.
Based in the UK, available for UK hours, and fluent in professional English.
Nice to have

Experience with creator management or CRM tools such as Later, Grin, Aspire, or Modash.
A background in fashion, apparel, or lifestyle DTC.
Experience running live shopping programmes on TikTok.
Must haves

Hands-on TikTok Shop affiliate management, including Seller Center, Affiliate Center, commissions, and sampling.
Has built or scaled a creator or affiliate network in the UK or EU.
Can show creator-driven GMV results.
UK-based and available for UK hours.
Why join us

You'll build the UK creator programme from the ground up, design the playbook, and see your impact directly in GMV.
You'll work alongside our US social commerce team at a brand that's growing fast.
It's a UK-based role with flexible, remote-friendly working.
There's room to grow into broader social commerce leadership as the international channel scales.

We are an equal opportunity employer, and we're committed to an inclusive workplace for everyone.

Skills

3 or more years in influencer, affiliate, or creator partnerships with at least 1 year hands-on with TikTok Shop's affiliate tools, a track record of building or scaling a creator network in the UK or EU with GMV or sales results, strong understanding of UK creator culture and short-form commerce content, experience designing commission structures and incentives, excellent relationship and communication skills for negotiating with creators and talent managers, organisation and data literacy for managing dashboards and spreadsheets, familiarity with ASA and CAP influencer guidelines and GDPR, UK-based and available for UK hours, and fluent in professional English.

Experience with creator management or CRM tools such as Later, Grin, Aspire, or Modash, a background in fashion, apparel, or lifestyle DTC, and experience running live shopping programmes on TikTok.