Lead Strategist (TikTok Shop)

We are looking for a high performing, commercially minded Lead Strategist to take full ownership of the growth and performance of a portfolio of TikTok Shop brands.

This is not a role where you wait for someone else to tell you what strategy to execute. You are the strategic owner of your brands and the leader of your pod.

Your job is to understand exactly what is happening within each account, identify the biggest constraints and opportunities, build the strategy to address them, and ensure your team executes quickly. Ultimately, you are accountable for one thing: driving measurable GMV growth for our clients.

You will lead a pod consisting of an Affiliate Manager and Shop Coordinator, work directly with clients, analyze performance, develop growth strategies, delegate execution, and ensure that opportunities are acted on with urgency.

We move quickly. When something is working, we capitalize on it. When something isn't working, we diagnose why and change course.

What You'll Own

TikTok Shop Strategy & GMV Growth
You will own the overall TikTok Shop strategy for each brand in your portfolio.
You will:
- Analyze TikTok Shop performance and key metrics every week
- Identify growth opportunities, bottlenecks, and constraints
- Develop clear strategies to launch, grow, and scale brands
- Set measurable KPIs and determine the highest impact priorities for each account
- Turn data into actionable plans rather than simply reporting what happened
- Identify winning products, creators, offers, content, and campaigns and capitalize on them quickly
- Diagnose underperformance and build action plans to address it
- Continuously test new strategies and document what works
- Maintain and develop playbooks for launching and scaling TikTok Shop brands

Client Leadership
You are the strategic lead for your clients.
Clients should always understand where their account stands, what we are working on, what we have learned, and what happens next.
You will:
- Lead weekly client calls
- Arrive prepared with data, insights, recommendations, and a clear plan
- Translate complex performance data into clear business decisions
- Proactively communicate wins, challenges, opportunities, and next steps
- Maintain all required client communication touchpoints
- Follow through on every commitment and deadline
- Build strong client relationships through transparency, responsiveness, and results
- Keep brands in strong client health through excellent communication and performance
We believe in over communicating. If you uncover an important insight on Tuesday, you do not wait until Friday's call to share it.

Pod Leadership
You are responsible for the performance of your pod.
You will lead an Affiliate Manager and Shop Coordinator, ensuring everyone understands exactly what needs to happen to move each brand forward.
You will:
- Translate strategy into clear priorities and deliverables
- Delegate effectively across the pod
- Set deadlines and expectations
- Hold team members accountable for execution
- Review progress and remove blockers quickly
- Ensure tasks are completed accurately and on time
- Maintain high standards across affiliate management, shop operations, content, campaigns, and execution
- Coach your team and help them continuously improve

As Lead Strategist, you take ownership of the outcome. If execution within your pod is falling behind, you step in and solve the problem.

How You'll Work
Move With Urgency
TikTok Shop moves incredibly quickly and so do we.
A winning video, creator, offer, or product can create a short window of opportunity. We expect our Lead Strategists to recognize these moments and act immediately.
You should be someone who can accomplish in a day what might take someone else a week.

Be Proactive
You do not wait to be told what to do.
You identify problems before they become bigger problems, propose solutions, and take action.
When you see an opportunity, you pursue it.
When you see a constraint, you build a plan to remove it.
Make Decisions With Data
You are comfortable digging into performance metrics and asking why something is happening.
You use data to prioritize work, establish KPIs, evaluate experiments, and determine where the team should focus next.

Communicate Constantly
You communicate clearly, quickly, and intentionally.
You remain active in Slack, respond promptly, keep clients informed, and ensure internal teams understand priorities.
Every interaction should move something forward.

Follow Through
If you say something will be completed by a certain date, it gets completed.
Reliability is fundamental to this role.
Continuous Learning & Thought Leadership
TikTok Shop changes constantly, which means yesterday's strategy may not be tomorrow's strategy.

We expect Lead Strategists to become genuine experts in the space.
You will continuously develop your knowledge through:
- Industry articles and reports
- Podcasts and videos
- Courses and workshops
- TikTok Shop updates
- Competitor analysis
- Brand and creator case studies
- Testing and experimentation across your own accounts
You will bring those learnings back into your strategies and share them with the wider team.
We also encourage Lead Strategists to build their professional presence by sharing TikTok Shop insights, case studies, industry developments, and lessons on LinkedIn, helping establish both themselves and our client as leaders in the space.
What We're Looking For
We're looking for someone who is:
• Highly analytical and comfortable making decisions from data
• Commercially minded and obsessed with growth
• Extremely proactive and resourceful
• Fast moving and comfortable operating in a rapidly changing environment
• An excellent communicator
• Highly organized with exceptional follow through
• Comfortable leading clients and presenting strategy
• Confident delegating and holding others accountable
• Detail oriented
• Curious and committed to continuous learning
• Competitive and motivated by measurable results
• Comfortable taking ownership rather than waiting for direction
• Able to balance strategy with execution
• Naturally solutions oriented
Experience with TikTok Shop, affiliate marketing, social commerce, eCommerce, creator marketing, or performance marketing is highly valuable.
How Success Is Measured
Success in this role is measured by the performance of the brands and pod you lead.
Key indicators include:
GMV Growth: Are your brands consistently growing revenue through TikTok Shop?
Client Health: Are clients informed, confident in the strategy, and receiving excellent communication?
Strategic Execution: Are opportunities and constraints identified quickly and translated into action?
Pod Performance: Is your team executing priorities accurately and on time?
Speed: Are you capitalizing on opportunities while they are still opportunities?
Follow Through: Are commitments consistently delivered when promised?
Innovation: Are you continuously testing and introducing strategies that improve performance?
Leadership: Are you making the people around you better?
The Person Who Thrives Here
You will thrive at our client if you have a strong desire to win and enjoy being accountable for outcomes.
You don't want to simply manage accounts. You want to understand why brands grow, build strategies that make them grow faster, and lead a team capable of executing those strategies.
You take pride in seeing your decisions translate into measurable revenue.
You communicate before someone has to ask.
You solve problems before they need to be escalated.
You move quickly when you see an opportunity.
You hold yourself and your team to high standards.
And when one of your brands wins, you immediately start thinking about how to make the win bigger.
At our client, success is the baseline. As a Lead Strategist, your role is to set the direction, lead your pod, and create the conditions for your brands to win.

Copy/Paste version for Linkedin and Indeed:


Lead Strategist | TikTok Shop
Our client
We're looking for a high performing Lead Strategist to own the growth of a portfolio of TikTok Shop brands and lead the pod responsible for making that growth happen.
This is not an account management role.
You won't be waiting for someone to hand you a strategy.
You are the strategist.
You will analyze performance, identify opportunities and constraints, decide what needs to happen next, lead the client, and ensure your pod executes.
Your north star is simple: grow GMV.
What You'll Do
Own TikTok Shop strategy
You'll take full strategic ownership of your brands, analyzing performance every week and determining exactly where the biggest opportunities and constraints are.
You'll turn data into clear actions designed to increase GMV.
Lead your pod
You'll lead an Affiliate Manager and Shop Coordinator.
You set the priorities, delegate execution, establish deadlines, remove blockers, and hold the team accountable for getting the work done.
You're responsible for the performance of the entire pod, not just your individual tasks.
Lead the client
You'll own the strategic relationship with your brands.
You'll lead weekly calls, communicate proactively through Slack, share insights as soon as you uncover them, and make sure clients always know:
What's happening.
Why it's happening.
What we're doing about it.
What happens next.
Move FAST
TikTok Shop moves quickly.
When you identify a winning creator, product, video, offer, or campaign, you act.
When something isn't working, you don't spend three weeks discussing it. You diagnose the constraint, develop a solution, test it, and keep moving.
We value people who can accomplish in a day what might take someone else a week.
Become an expert
TikTok Shop changes constantly.
You'll be expected to continuously study the space through industry updates, case studies, podcasts, videos, courses, competitor research, and your own experimentation.
We want our Lead Strategists to become some of the strongest TikTok Shop operators in the industry.
You'll Probably Be Great At This If...
You are extremely proactive and don't need someone constantly telling you what to do.
You're commercially minded and genuinely excited by growth and revenue.
You can look at data and turn it into decisions.
You're comfortable leading client calls and defending your strategy.
You communicate constantly and clearly.
You're comfortable delegating and holding people accountable.
You move quickly.
You notice details other people miss.
You do what you say you're going to do.
You're competitive and like winning.
You naturally ask, "How do we make this bigger?"
Experience in TikTok Shop, social commerce, affiliate marketing, creator marketing, performance marketing, or eCommerce is highly valuable.
How We'll Measure Success
Your performance won't be measured by how busy you are.
It will be measured by outcomes.
GMV growth.
Client health and retention.
Performance of your pod.
Speed of execution.
Quality of strategy.
Follow through.
Ability to identify and unlock growth opportunities.
This Role Isn't For Everyone
If you need someone to create your priorities for you, this probably isn't the right role.
If you prefer maintaining accounts rather than growing them, this probably isn't the right role.
If you're uncomfortable being accountable for a number, this probably isn't the right role.
But if you love looking at a business, figuring out what is holding it back, building a plan, rallying a team around it, and watching the numbers move because of decisions you made, we want to talk to you.