App Store Optimization Specialist - Remote part time

Position: ASO Specialist

Employment Type: Part-Time / Remote Flexible

Working Days: Monday to Friday

Job Overview

We are looking for an experienced ASO Specialist with hands-on experience in managing and optimizing mobile applications on both Google Play Store and Apple App Store. The ideal candidate should have a strong understanding of ASO strategies, keyword research, competitor analysis, metadata optimization, and app performance monitoring.

Key Responsibilities

- Manage and optimize app listings on Google Play Console and App Store Connect.

- Conduct keyword research and optimization for both Android and iOS applications.

- Optimize app titles, subtitles, short descriptions, long descriptions, and keyword fields.

- Perform competitor analysis and identify opportunities to improve app visibility and rankings.

- Analyze keyword rankings, search visibility, impressions, conversion rates, and organic downloads.

- Conduct A/B testing for app icons, screenshots, feature graphics, and other store listing assets.

- Monitor app performance and identify areas for improvement.

- Develop and implement ASO strategies to increase organic installs and improve conversion rates.

- Track keyword movements and prepare regular ASO performance reports.

- Stay updated with Google Play Store and Apple App Store algorithm changes and ASO trends.

Required Skills & Qualifications

- Prior professional experience in ASO is mandatory.

- Hands-on experience with both Google Play Console and App Store Connect.

- Practical experience with ASO tools such as:

- AppTweak

- Sensor Tower

- AppFollow

- MobileAction

- Other relevant ASO research tools.

- Strong knowledge of keyword research, competitor analysis, and metadata optimization.

- Understanding of app store algorithms and ranking factors.

- Experience in improving organic visibility, keyword rankings, and conversion rates.

- Strong analytical and reporting skills.

Important Requirement

- Candidates must have prior hands-on experience using AppTweak.

- Having an existing AppTweak account and access is highly preferred and should be mentioned when applying.

- Candidates should be able to demonstrate their previous ASO work, results, or app portfolios.