Appointment Setter (SDR)

Appointment Setter (SDR)

Working Hours: Full-time, approximately 7:00 AM to 4:00 PM Vancouver time, equivalent to approximately 4:00 PM to 1:00 AM Beirut time, depending on daylight saving changes. Includes an eight-hour working shift and a one-hour break.

Working Days: 5 days a week, Monday to Friday.

Days Off: Saturday and Sunday.

Work Location: Fully remote; you can work from anywhere.

Salary: $1,000 USD per month, plus commission

Company Overview

The company is a Canada-based bookkeeping firm specializing in supporting trades and construction businesses across Canada, including electricians, plumbers, builders, excavators, drywallers, and painters.

The firm helps small and mid-sized businesses gain clarity, confidence, and control over their finances through accurate bookkeeping, financial record reconstruction, and dependable monthly reporting. Most clients generate between $1 million and $3 million in annual revenue, with many initially requiring bookkeeping cleanup and ongoing financial management.

The company has built a strong reputation, supported by a 5.0 Google rating, and is continuing to grow its client base and internal team. The culture is performance-driven, collaborative, and focused on accountability, consistent execution, and delivering measurable results.

Mission

We're hiring an Appointment Setter (SDR) to manage inbound lead follow-up, qualify potential clients, and book discovery calls for the company's CEO.

You'll primarily work with business owners who have downloaded the company's free ebook through Meta advertising campaigns. Your responsibility is to contact these leads promptly, follow a structured 12-touch follow-up process, qualify suitable prospects, and schedule appointments.

You'll work inside GoHighLevel (GHL), following established scripts, processes, and qualification criteria. The role requires a high level of phone activity, consistency, organization, and accountability.

Your performance will directly contribute to the company's sales pipeline and growth. If you enjoy speaking with business owners, building conversations, handling objections, and turning interested prospects into booked appointments, this role is for you.

Key Responsibilities

Your daily tasks will vary, giving you room to strengthen your communication, sales, and appointment-setting skills while supporting the company's growth.

• Contact every new ebook lead as quickly as possible, ideally within minutes of their inquiry during your shift.
• Make a minimum of 100 outbound dials per day.
• Follow up with leads through a structured 12-touch contact sequence.
• Send follow-up text messages and emails when prospects don't answer calls.
• Book qualified prospects directly onto the CEO's calendar for a free 30-minute discovery call.
• Work through older leads who previously opted in but haven't booked an appointment.
• Qualify prospects based on the company's criteria: trades or construction business owners, decision-makers, and businesses generating more than $250,000 CAD annually.
• Confirm appointments one business day in advance, including Friday confirmations for Monday appointments.
• Confirm short-notice appointments on the same day.
• Follow up with prospects who miss their appointments and work to get them rescheduled.
• Review each contact's timeline and communication history in GoHighLevel before making calls.
• Maintain accurate CRM records, including notes, pipeline stages, and next actions.
• Follow contact and compliance rules, ensuring calls are made within the prospect's local business hours.
• Immediately update the CRM and mark contacts as Do Not Contact for phone calls when they request no further calls.
• Use established scripts and follow-up procedures consistently.
• Submit daily end-of-shift reports through Slack, including total dials, conversations, appointments booked, and appointments attended.
• Communicate issues, challenges, and opportunities to management proactively.

Qualifications

• Years of Experience: At least 1 year of experience in appointment setting, Sales Development Representative (SDR), or B2B phone-based sales.
• Call Volume: Previous experience making at least 100 outbound dials per day.
• CRM Tool: GoHighLevel experience is an advantage but not mandatory.
• Software: GoHighLevel (GHL), Slack, and basic email and communication tools.
• Industry Knowledge Required: Experience in B2B services, trades, construction, bookkeeping, or accounting is an advantage.
• Language: Strong spoken English with clear pronunciation and the ability to communicate confidently with Canadian business owners.
• Availability: Full-time availability during Canadian business hours.
• Specific Gender: No preference.

Skills & Competencies

• Excellent verbal communication and telephone confidence.
• Strong appointment-setting and lead qualification abilities.
• Ability to build rapport quickly with business owners and decision-makers.
• Resilience and the ability to handle rejection professionally.
• Strong self-motivation and ability to work independently.
• Consistency in meeting daily call and appointment targets.
• Excellent organization and CRM management.
• Ability to follow scripts, SOPs, and structured follow-up processes.
• Strong time management and prioritization skills.
• Accountability and ownership of daily performance.
• Proactive communication and problem-solving abilities.
• Professional attitude, reliability, and consistency.

Technical Requirements

• Own PC or laptop.
• Reliable high-speed internet connection (wired connection recommended).
• Noise-cancelling headset with a clear microphone.
• Quiet, professional workspace suitable for extended phone conversations.
• Ability to securely access and use GoHighLevel (GHL).
• Familiarity with cloud-based CRM systems and communication tools.
• Ability to use Slack for internal communication and daily reporting.
• Stable electricity and internet connection throughout the working shift.

Position Description

• Working Hours: Full-time, approximately 7:00 AM to 4:00 PM Vancouver time, equivalent to approximately 4:00 PM to 1:00 AM Beirut time, depending on daylight saving changes. Includes an eight-hour working shift and a one-hour break.
• Working Days: 5 days a week, Monday to Friday.
• Days Off: Saturday and Sunday.
• Work Location: Fully remote; you can work from anywhere.
• Daily Performance Target: Minimum 100 outbound dials.
• Base Salary: $1,000 USD per month, starting from day one, including the training week.
• Commission: $30 USD for every qualified discovery call booked that attends the meeting, plus $200 USD for every new client acquired from an appointment you booked. A client counts once the agreement is signed and the first payment is received within 90 days of the original discovery call.
• Expected Monthly Earnings: Approximately $2,000 USD once fully ramped up, with strong performers earning $2,500 USD or more.
• Commission Payments: Calculated at the end of each month and paid with the following month's salary. Earned commissions remain payable even if employment ends.
• PTO (Paid Time Off): Two weeks annually, with advance notice and coordination with management.
• Growth Opportunities: Opportunity to become the lead appointment setter and help train and onboard future team members as the sales team expands.