Arabic Direct Response Copywriter

ABOUT AA Sends

AA Sends is a leading email, SMS, and WhatsApp marketing agency in MENA, running retention as a full revenue channel for the Gulf's biggest e-commerce brands end to end. We're measured one way: revenue added without a dollar of extra ad spend

MISSION FOR THE ROLE

To write compelling, high-converting email copy that engages and converts customers. There's an opportunity to grow into a Senior Copywriter role, managing junior copywriters as we expand.

SPECIFIC RESPONSIBILITIES

• Write Culturally Native Arabic: Craft original copy across MSA and regional dialects, with a strong feel for tone, nuance, and cultural context - never copy that feels translated.

• Campaign Emails: Write compelling, conversion-focused copy for email campaigns that are aligned with brand voice, style, and goals.

• Flows: Write core email flows (e.g., Welcome Flow, Abandoned Cart, Post Purchase) designed to nurture relationships and move customers down the funnel.

• A/B Testing: Help brainstorm and write variations of subject lines, email content, and calls-to-action for A/B testing and conversion optimization.

• Team Calls and Communication: Attend and provide input on team calls to grow together.

SKILLS AND COMPETENCIES

• Direct response fundamentals: hooks, offers, objection handling, CTAs that move people.
• AI in your daily workflow (ChatGPT, Claude, Manus). AI gets you a first draft; your judgment and DR instincts get it to a version worth sending. We can always tell when copy shipped straight out of a chatbot.
• Speed without sloppiness - no typos, no missed deadlines.
• Fluent in English and Arabic.
• Available during Central European Time.

COMPENSATION

Base salary (EGP 50,000 - 75,000+) set by experience + performance bonuses.

WHY WORK AT AA SENDS?

• Work with the biggest brands in the region, fastest-growing agency in the space.
• Young team that actually likes working together.
• Courses and resources to sharpen your craft.
• Fully remote.