Content Creator & Social Media Executive — New Horizon

Company Description New Horizon Menswear is a growing online brand rooted in a long-standing heritage of craftsmanship and creativity. Originating as a manufacturing company in Syria in 1993 and expanding into Egypt in 2012, the brand now brings its expertise into the digital space with a strong focus on menswear. New Horizon offers high-quality, timeless essentials designed for modern lifestyles, emphasizing simplicity, elegance, and everyday comfort. With its own factory, the company maintains full control over quality and production, ensuring consistent standards and reliable output. Team members join a brand that values both tradition and innovation in fashion.

Location: El Obour City, Egypt

Work Setup: Hybrid — 3 days on-site / 2 days remote

New Horizon is looking for a creative and organized Content Creator & Social Media Executive to manage and develop our social media presence and bring fresh content ideas to the brand.

Responsibilities:

• Plan and manage the monthly social media content calendar
• Develop creative ideas for Reels, posts, Stories, campaigns, and product launches
• Shoot high-quality mobile content for social media
• Handle basic video editing for Reels and short-form content
• Write captions and social media copy in Arabic and English
• Schedule and publish content across Instagram, Facebook, TikTok, and other relevant platforms
• Stay updated on social media trends, formats, sounds, and content opportunities
• Coordinate and help organize product and lifestyle content shoots
• Maintain a consistent brand identity, tone of voice, and visual direction
• Monitor content performance and identify what should be improved or repeated

What we're looking for:

• Strong understanding of Instagram, TikTok, Facebook, and short-form content
• Good eye for fashion, styling, photography, and visual presentation
• Comfortable filming using a smartphone
• Basic editing skills (CapCut, Premiere Pro, or similar)
• Strong Arabic and English writing skills
• Creative, organized, and able to work independently
• Previous experience in fashion, lifestyle, or e-commerce is a plus

Having a portfolio of your previous work is a must!