ASO Intern

Company Description iTechGemini Pvt Ltd is a software solutions provider specializing in custom software development, mobile and web applications, and technology consulting. The company focuses on improving business efficiency and supporting sustainable growth through tailored digital solutions. Using modern tools and cutting-edge technologies, iTechGemini collaborates closely with clients to address their unique operational challenges. Team members are encouraged to innovate, learn, and contribute to projects that help organizations transform and optimize their business processes.
Role Description The ASO Intern role is an internship position based in Lahore with a hybrid work arrangement, allowing some tasks to be completed from home. Day-to-day responsibilities include assisting in app store keyword research, optimizing app titles, descriptions, and metadata, and supporting the creation of compelling app screenshots and promotional text. The intern will help analyze app performance metrics, monitor competitors, and prepare regular reports on rankings, downloads, and user engagement. Additional tasks may involve collaborating with marketing and development teams to align ASO strategies with broader product and branding goals, documenting best practices, and contributing ideas to improve app visibility and conversion rates.
Qualifications

• Knowledge of App Store Optimization concepts, including keyword research, metadata optimization, and understanding of Google Play and Apple App Store guidelines.
• Basic familiarity with digital marketing principles, such as SEO, user acquisition funnels, and performance tracking using analytics tools.
• Strong analytical and research skills, with the ability to interpret data, identify trends, and make data-informed recommendations.
• Clear written and verbal communication skills for drafting app descriptions, promotional text, and internal reports.
• Attention to detail, organizational skills, and the ability to manage multiple tasks and deadlines in a hybrid work environment.
• Comfort with productivity and collaboration tools (e.g., spreadsheets, presentation software, project management platforms).
• Interest in mobile apps, product growth, and staying current with app marketplace trends and best practices.
• Currently pursuing or recently completed a degree in Marketing, Business, Computer Science, or a related field; prior internship or project experience in ASO or digital marketing is a plus.