ASO Manager

ASO Manager Who are we? At Luni, we create B2C mobile apps that improve everyday lives, stand out through quality content, and explore new ways to experience products. As a top ten global app publisher with millions of users, our hits include 🎬 Shorts , ⭐️ Astro Club and 🖨️ Scanner . Most of our revenue comes from in-app subscriptions in the US. Our culture We value flexibility, collaboration, and ownership. Team members have the freedom to take initiative, share ideas, and challenge the status quo - all within a culture built on trust, attention to detail, and continuous learning. About the role We are looking for an ASO/SEO Manager to own and scale organic growth across all our mobile apps. You will be responsible for maximizing visibility, rankings, and conversion rate on the App Store and Google Play, while also improving SEO performance on our web assets. This is a high-impact, cross-app role with strong ownership and execution. You will define the strategy and implement it. Priority #1: App Store ranking & Store CVR Priority #2: Website SEO & Web-to-App optimization What you will do? 1. ASO Strategy & Execution Own keyword strategy across all apps and markets Optimize metadata (title, subtitle, keywords, descriptions) Track and improve rankings Identify long-tail and high-opportunity keyword gaps Monitor competitors and market trends Adapt positioning and metadata by country (localization strategy) 2. Store Conversion Rate Optimization Define store messaging strategy per app Build and execute A/B testing roadmap (screenshots, logo, video, order, value props) Analyze impact on CVR and CPI Create and optimize Custom Product Pages aligned with UA campaigns Monitor and improve ratings & reviews strategy 3. SEO & Web-to-App Growth Conduct SEO audits and implement improvements Optimize landing pages for conversion and ranking Define SEO keyword strategy Collaborate with partner to scale organic web traffic Improve Web-to-App funnel performance 4. Data & Automation Build dashboards to track ASO & SEO performance Automate reporting processes Who you are? Hard Skills : 4/7+ years experience in ASO and/or SEO for mobile apps Strong experience in subscription-based apps or mobile-first products Proven track record of improving store rankings and conversion rate Solid understanding of App Store & Google Play algorithms Experience with ASO tools (AppTweak, SensorTower, Data.ai, etc.) Strong analytical skills and KPI-driven mindset Experience with SEO tools (Ahrefs, SEMrush, GSC) Comfortable working with data and automation tools Soft Skills : High ownership and autonomy Strong execution mindset (you don’t just recommend, you implement) Structured and impact-driven Curious and constantly testing Clear communicator, comfortable working cross-team Business-oriented (you think revenue, not just traffic) Why join Luni? Flexible Time Off & Work : Unlimited vacation, 2 remote days/week and work remotely for up to 30 consecutive days abroad. Daily Comforts : €14.64 meal vouchers (50% covered by Luni), and a brunch once a month with the team. Financial Well-Being : Company and retirement savings plans. Work-Life Balance with Benefiz: €1,800 annual allowance for personal services, culture, sports, remote-work equipment, vacations, and more. Wellness Perks : On-site gym in Bordeaux or Gymlib in Paris, plus a 100%-covered Benefiz health plan for you and your children. Family Support : Dedicated nursery spots, extra paid parental leave, and customized family-friendly benefits. Continuous Growth : Access to conferences, workshops, and training. Vibrant Culture : Choose to work from Bordeaux, Paris, or remotely, and connect through team-building events and seminars. Equal opportunity employer Research shows that women and other marginalized groups tend to only apply for a job when they meet every single criteria. Does this role sound like it was made for you, yet you don’t check every box? Reach out anyways! We’re an equal opportunity employer and are dedicated to fostering an inclusive and diverse environment for employees from all walks of life. We hire based on talent, and we’re proud of our global perspective. Department Marketing Locations Bordeaux, Paris Remote status Hybrid Employment type Full-time