Assistant Brand Manager, RoSSA

At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.
This role requires you to support sustainable brand and commercial growth across RoSSA by translating strategy into disciplined execution, market activation and actionable learning across assigned markets. The role builds strong foundations in consumer, commercial and brand management by coordinating campaigns and innovation, analyzing performance, supporting franchisees and cross-functional teams, and moving with pace to turn plans into measurable marketplace results

Responsibilities:

Support Market & Brand Growth Planning
• Support the RoSSA marketing team in developing annual and quarterly market plans by gathering consumer, competitor, cultural and commercial inputs.
• Translate approved strategy into clear briefs, launch plans, market toolkits and action trackers for agencies,
franchisees and cross-functional teams.
• Support pricing, promotion, menu, value and innovation work through market checks, basic business-case inputs, readiness planning and post-launch learning.
• Build first-hand market understanding through franchisee engagement, restaurant visits and regular review of local trading conditions.

Execute Integrated Campaigns & Market Activation
• Coordinate end-to-end campaign execution across restaurant, media, digital, social, delivery, PR, partnerships and local market activation.
• Manage briefing, creative development, production, approvals and asset deployment to ensure work is on-brand, accurate, on-time and ready for market execution.
• Support local adaptation of regional campaigns while protecting KFC brand standards and improving relevance to local consumers and occasions.
• Maintain clear campaign calendars, readiness trackers and follow-through across markets, agencies and internal teams.

Turn Data into Actionable Insight
• Track and interpret key measures including transactions, sales, ticket, traffic, margin, brand health, and campaign performance.
• Combine dashboards, research, consumer feedback and market inputs into clear "so what" insights and practical recommendations for the team.
• Support test-and-learn activity by documenting hypotheses, success measures, results and implications for scale, adaptation or stop decisions.
• Flag emerging risks, competitor activity and performance opportunities early, using evidence to support next actions.

Drive Commercial Delivery & Stakeholder Coordination
• Track budgets, purchase orders, timelines, dependencies, approvals and market readiness with strong attention to detail and financial discipline.
• Coordinate day-to-day delivery across Marketing, Operations, Finance, Supply Chain, Digital/Technology, agencies, markets and franchise partners.
• Build exposure to sales, trade marketing and restaurant-level demand generation through local activation,
partnerships and execution support.
• Operate with ownership and bias for action: progress work, solve issues where possible, escalate early when
required and remain effective in ambiguity.

Education:
Bachelor's degree in Marketing, Business Management, Commerce, Communications or a related field.
Postgraduate qualification is advantageous but not required.

Experience:
• 3+ years progressive experience across brand, trade marketing, sales, category, commercial or consumer-facing marketing roles within QSR, FMCG, retail, telecoms or a related environment.
• Demonstrated delivery experience: has successfully supported and executed at least one integrated campaign,product launch, promotion or market activation from brief through execution, measurement and learning.
• Foundational commercial understanding; exposure to Sales and/or Trade Marketing is advantageous.
• Comfortable working with data, Excel/dashboard outputs and presentations to identify patterns, explain
performance and make practical recommendations.
• Experience coordinating agencies and multiple internal stakeholders; multi-market or African-market exposure is advantageous.
• Customer, restaurant, field or other frontline commercial exposure is advantageous.

Capabilities & Skills:
• Execution discipline: reliable, organised and able to translate plans into high-quality delivery at pace.
• Analytical storytelling: curious with data and able to turn information into clear insights, implications and next actions.
• Commercial curiosity: understands the link between marketing activity, transactions, sales, margin, ROI and
restaurant performance.
• Ownership and bias for action: progresses work without waiting for perfect information and raises risks early.
• Collaboration and influence: communicates clearly and builds productive relationships across markets, functions,agencies and franchise partners.
• Consumer and cultural curiosity: actively seeks to understand local consumers, occasions, competitors and market context.
• Learning agility: receptive to feedback, comfortable with ambiguity and motivated to build broader brand and commercial capability.
• Digital and social fluency, including responsible use of AI tools to improve productivity, learning and execution