Marketing Manager, RoSSA

At KFC, we pride ourselves on being original. We even named our recipe after it. But for us, the answer to the question is simple. Be You. Everyone at KFC is different. Unique. It’s what makes us special - Our people, The Originals. And we welcome you to join us. Bring your individuality to the table. Bring your grit and energy. Bring your spirit. Your story. Your drive and your passion. Bring it. Every piece of you. Even the parts you don’t like. Because we value our people no matter what. We’ll feed your potential and we’ll support you; to be your best self, to make a difference, and have fun. Together, we can be part of something truly extraordinary. All you have to do, is Bring it.
This role requires you to shape and drive the RoSSA portfolio growth agenda by translating RoSSA business and marketing strategy into integrated market priorities, investment recommendations and scalable growth platforms across a diverse and expanding African portfolio. The role leads commercial performance diagnosis, cross-market growth programmes, franchisee and cross-functional alignment, and decision-focused analytics, providing senior functional leadership that turns strategy into action with pace and confidence in ambiguity.

Responsibilities:

Shape RoSSA Portfolio Strategy & Drive Growth Choices
•Develop and recommend annual and medium-term portfolio growth choices across established, challenger and new markets, translating RoSSA business and marketing strategy into clear priorities, targets and investment recommendations.
•Integrate market economics, consumer opportunity and performance signals into cross-market prioritisation and clear recommendations on where to focus, scale, adapt or intervene.
•Translate RoSSA strategic guardrails across brand, value, occasion, channel and creative into consistent portfolio direction while enabling local relevance and profitable growth.

Lead Commercial Performance & Investment Recommendations
•Lead performance diagnosis across transactions, sales, frequency, ticket, margin, mix, channel/daypart, market share and brand health; identify root causes and mobilise corrective action.
•Shape pricing, promotions, menu, partnerships, media and local activation choices to improve demand, franchise economics and sustainable return.
•Build and recommend business cases and investment shifts toward the highest-value opportunities, providing the Marketing Director with clear commercial rationale and expected return.

Turn Data into Actionable Insight
•Build a disciplined analytics agenda that connects consumer, restaurant, media, competitive and commercial data to identify growth drivers, risks and leading indicators.
•Convert analysis into clear choices, hypotheses and actions, with scorecards and decision-focused operating reviews.
•Make sound recommendations with incomplete or inconsistent information, defining rapid tests and additional evidence where critical gaps remain.

Lead Cross-Market Growth Platforms, Innovation & Expansion
•Shape and lead cross-market value, innovation, partnership and scalable growth platforms from opportunity identification through launch, optimisation and learning.
•Develop and recommend the marketing approach for new-market entry and expansion, then lead execution of approved proposition, pricing, demand-generation and early-stage learning plans.
•Apply a sales, trade and business-development mindset to unlock strategic partnerships, new demand channels and commercially relevant routes to growth.

Lead with Pace, Bias for Action & Ambiguity
•Translate strategy into clear decisions, owners and delivery rhythms; remove barriers and maintain momentum across multiple markets and stakeholders.
•Operate confidently in ambiguity: make timely calls within delegated authority, test quickly, learn fast and pivot or scale based on evidence rather than waiting for perfect information.
•Respond decisively to competitor moves, trading shifts and execution gaps while protecting brand standards and commercial discipline.

Lead Franchisees, Enterprise & Functional Capability
•Act as a senior marketing partner to franchisee leaders and cross-functional executives, aligning growth priorities, investment recommendations and accountability, and challenging constructively where required.
•Provide senior functional coaching and constructive challenge across the RoSSA marketing team, raising capability in strategy, commercial thinking, analytics and execution without formal line-management accountability.
•Champion high standards, cross-market learning and strong ownership for outcomes across priority workstreams

Education:
Bachelor's degree in Marketing, Business Management, Commerce or a related field.
Postgraduate qualification or MBA preferred; relevant commercial leadership experience is weighted strongly.

Experience Required:
•Minimum 10+ years progressive experience across marketing, sales, trade marketing, business development, category or commercial roles within QSR, FMCG, retail, telecoms or another high-frequency consumer business.
•Demonstrated multi-market African experience - essential.
•A significant foundation in Sales, Business Development and/or Trade Marketing - essential, with direct exposure to customer, channel or commercial outcomes.
•Proven portfolio leadership: has integrated multiple markets or business units, shaped growth strategy and investment recommendations, and influenced enterprise-level choices through strong P&L, pricing, promotion, margin, forecasting and resource-allocation judgement.
•Demonstrated ability to analyse complex and incomplete data, identify root causes and convert insight into decisive actions with measurable commercial results.
•Strong experience operating in franchise, distributor or decentralised business models and influencing senior franchisee and executive stakeholders.
•Proven leadership through influence, including coaching senior marketers and mobilising complex cross-functional teams through ambiguity and change.
•New-market entry, market expansion, strategic partnerships or business-development experience strongly advantageous.

Capabilities:
•Portfolio integration and strategic recommendation synthesizes market inputs into clear RoSSA priorities, choices and recommendations for senior decision makers.
•Commercial and P&L judgement: connects marketing choices to transactions, revenue, margin, franchise economics and return.
•Data analytics to action synthesizes multiple data sources, extracts the signal and turns insight into specific decisions and interventions.
•Bias for action and ambiguity leadership: moves with pace, makes high-quality decisions without perfect information and adjusts quickly as evidence changes.
•Africa market and franchise leadership: operates effectively across different market maturities and aligns, challenges and mobilises senior stakeholders around shared growth outcomes.
•Functional leadership and capability building: raises the quality of strategic and commercial thinking through coaching, challenge and influence, without relying on formal authority.