Scale by Zambezi is seeking an Associate Director, Analytics to serve as the lead architect and builder of our analytics ecosystem. This is a high-impact, individual contributor role for a strategic leader who thrives on execution. You won't just oversee a vision; you will personally engineer the foundational processes, measurement frameworks and data capabilities that power our media performance.
Acting as a bridge between high-level strategy and technical execution, you will own the end-to-end analytics lifecycle – from data harmonization to advanced visualization. As a key partner to media leadership, you’ll ensure every creative and media decision is rooted in rigorous, actionable insight. Beyond day-to-day delivery, you will define Scale’s measurement standards, creating a scalable roadmap and reusable frameworks that drive consistency, speed and precision.
RESPONSIBILITIES
Support Foundational Day-to-Day Reporting Operations
Stewardship of current client reporting deliverables
Ensure accurate, timely & QA’ed data across paid media channels, site analytics, and relevant client business data (as available).
Implement and enforce reporting standards (taxonomy/naming conventions, KPI definitions, UTM governance) to enable consistent analysis.
Review performance data cuts (cross-channel, audience, creative, reach/frequency, efficiency/effectiveness) and translate findings into clear actions.
Support monthly & quarterly reporting with executive-ready storytelling tied to client goals and media strategy.
Support ad-hoc requests to provide analysis on performance questions
Client and vendor partnership
Interface with client analytics/insights/data teams to align on KPIs, data definitions, governance, and measurement plans.
Coordinate with external vendors/platforms on data ingestion, study outputs, and interpretation, ensuring recommendations are methodologically sound and operationally actionable.
Drive Strategic Elevation of Capabilities
Operational streamlining
Audit current reporting deliverables, capabilities, cadence and workflows
Introduce solutions to streamline operations and reduce manual inputs
Strategic roadmaps to elevate value and drive integration
Partner with media leads and client stakeholders to refine measurement approaches and learning agendas; translate those into reporting structures, recurring readouts, and decision cadences.
Identify measurement gaps and propose pragmatic fixes (tagging/event taxonomy, data access needs, vendor studies, or process improvements).
Capability building for SCALE
Scout and evaluate the MarTech landscape to elevate measurement solutions
Contribute to development of measurement and reporting best practices and processes: templates, standards, dashboard patterns, automation opportunities, and documentation.
Mentor media team through review, QA, and best-practice enablement (informal leadership; may not include direct people management).
Identify and pilot AI-driven automation and advanced visualization tools to compress the reporting lifecycle, as applicable.
REQUIREMENTS
A genuine desire to build and establish a best-in-class, standalone analytics and measurement offering with a high degree of ownership and initiative.
6+ years in media analytics, marketing analytics, measurement or agency/client analytics roles.
Strong understanding of paid media metrics and measurement tradeoffs across channels.
Proficient in building dashboards and some familiarity with Tableau/Datorama/Power BI/Looker/Looker Studio tools.
Experience analyzing data across multiple media channels/platforms (Digital, Paid Social, Paid Search, CTV/OTT, LinearTV)
Proven ability to lead an analytics workstream from ambiguous question to data to analysis to narrative to informing recommendations.
Strong stakeholder management and communication skills (technical and non-technical audiences).
Candidates must be based in LA.
