Associate IMC Account Manager

ABOUT THE ROLE

As Associate IMC Account Manager, you will contribute to building Vero's integrated marketing communications (IMC) business in Vietnam and across the ASEAN region. This includes managing client accounts, providing strategic counsel, and driving new business development to ensure client and stakeholder satisfaction. You will play an active role in business development activities, working alongside account directors on pitching and leading the execution of client projects across influencer marketing, creator engagement, KOL strategy, social media, and digital campaigns. The role requires developing creative, insight-driven solutions and staying ahead of emerging trends in the creator economy to benefit both the agency and its clients.

Client Service

• Lead day-to-day client communication and act as the primary trusted point of contact, ensuring smooth coordination between internal teams and external stakeholders.

• Lead client meetings, stay responsive in team channels, and maintain a full understanding of all account activities.

• Build and maintain strong client relationships by delivering timely, value-added support and ensuring consistent service quality across all touchpoints.

• Track and evaluate campaign performance, providing data-driven insights and strategic recommendations for continuous improvement.

• Maintain a deep understanding of the local influencer, creator, and social media landscape to inform client strategy.

Account Management

• Own influencer and KOL relations end-to-end, from identification, outreach, and negotiation to briefing, content coordination, and performance tracking.

• Collaborate with and guide cross-functional teams (creative, social, digital) to deliver integrated campaigns that meet KPIs and run smoothly from brief to reporting.

• Lead campaign planning, execution, and post-campaign analysis, ensuring all deliverables are on time, on brief, and exceed client expectations.

• Build and maintain a strong network of influencers, content creators, KOLs, and platform partners across relevant categories to support ongoing and future campaign needs.

• Mentor junior team members (Account Executives) on account processes, client communication, and influencer/KOL management.

ABOUT YOU

• Bachelor's Degree in Marketing, Communications, Business, or a related field.

• 3–4 years of experience in IMC, PR, digital marketing, or influencer / social media agency roles, with at least 1 year in a client-facing or account leadership capacity.

• Proven experience managing influencer / KOL campaigns end-to-end, including negotiation and performance tracking.

• Strong understanding of the Vietnam creator economy, social media platforms, and digital marketing trends.

• Excellent client relationship management and stakeholder communication skills.

• Strong project management skills, with the ability to manage multiple accounts and deadlines simultaneously.

• Analytical mindset with the ability to translate campaign data into actionable insights.

• Fluent in Vietnamese and English (spoken and written).

• Proactive, detail-oriented, and able to work both independently and collaboratively in a fast-paced agency environment.

• Prior experience mentoring or supervising junior staff is a plus.

ABOUT VERO

Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profit organizations.

B Corp certified across all its offices, and a signatory of the Clean Creatives pledge since 2022, Vero adopts a forward-thinking approach to public relations and marketing, striving to enact meaningful change for clients and society at large.

Vero welcomed creative agency Mad Hat Asia into its network in 2026, expanding the team to over 250 PR, social, digital, influence, creative, and events consultants in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Its government relations arm, Vero Advocacy, helps organizations navigate the dynamic and complex public policy and regulatory environments in Southeast Asia. Vero’s regional footprint and integrated capabilities bring unique perspectives to earned media, prioritizing digital technology, creative storytelling, and stakeholder engagement in championing stories of progress.

Recognized as one of the 100 Top PR Agencies in the World and Best Agency to Work For by PRovoke Media, and Southeast Asia Champion for Innovation by Earned First, Vero designs integrated marketing and communications strategies that resonate within and across this vibrant region’s digital ecosystems and fast-growing economies.

Working at Vero:

You will be a member of a multicultural team of communication specialists spread across the region and brought together by their passion for creative and efficient strategies. We take pride in creating deeply simulating flexible workplaces that are professional and inspiring.

Vero also invests in a comprehensive set of employee benefits, including but not limited to:

• Unlimited Leave: Your allocated holiday time at Vero will be unlimited. We trust our people to use good judgment when given guidelines for making decisions about taking a holiday, and we know that our teams work better when they can rest and take a proper break from work. Our goal is that every team takes an average of 15 days (minimum!) per person a year.

• Hybrid Work: At Vero, we believe in flexibility and trust. We offer a hybrid work model, and fixed in-office days are determined by team leaders depending on workload and collaborative needs.

• International Travel: Where relevant and possible, Vero encourages teams to travel for events/client work and to meet Vero colleagues in the region. Manager-level team members have the opportunity to visit some of Vero’s offices, attend industry events, and follow their clients if they handle regional projects.

• Thought Leadership and Training: Vero sponsors team members with training tools and resources, both internal and external. Details of training programs and incentives will be shared upon your onboarding. This includes training and development investments organized by the company as well as specialized programs that our executives may come across and feel are needed for team development.

• Health Insurance: Vero provides private medical insurance as a benefit. The actual package and structure of the insurance may be determined by the Company and at its sole discretion.

• Mental Health Support: Vero understands the importance of access to proper mental health support; all our employees can access counseling. The access to and content of your counseling sessions are 100% confidential; only you and your therapist know what is being said during sessions.