PR Account Manager

ABOUT THE ROLE

We are seeking a PR professional with a keen interest in client businesses, news media, creators, and culture, who can provide proactive communications and reputation management counsel to clients in Vietnam, particularly in the lifestyle, travel, tourism, and hospitality sectors.

In this role, you will lead a small team delivering integrated PR, influencer, social, and digital programs, ensuring speed and quality while mentoring team members and working with senior leadership on account performance, growth, and new business opportunities. You will report to the VP of the department on account performance, growth, and team development.

Client Service & Strategy

• Serve as the senior day-to-day point of contact for client leadership, building trusted advisor relationships with client marketing and communications teams.

• Lead client counsel on PR strategy, campaign direction, and issues / crisis matters, drawing on category expertise in lifestyle, travel, tourism, and hospitality.

• Own account planning, translating client business objectives into integrated PR, influencer, and digital strategies.

• Proactively identify risks and opportunities within accounts, escalating and resolving issues before they affect client satisfaction.

• Present strategic recommendations, campaign results, and account reviews directly to client stakeholders, including senior client-side management.

• Identify and pursue opportunities to grow existing accounts through scope expansion and organic new business.

Account & Team Management

• Lead and mentor account executives, overseeing influencer relations, media relations, event management, and content quality across the team.

• Manage account financials, including budgets, scopes of work, and profitability of assigned accounts.

• Set campaign strategy and oversee execution, from planning through post-campaign analysis and reporting, ensuring work meets Vero's quality standards.

• Build and maintain a strong network of media, influencer, and industry contacts within the lifestyle, travel, tourism, and hospitality space.

• Support new business development, including pitch strategy, proposal development, and participation in pitch presentations.

• Collaborate cross-functionally with other Vero teams (creative, digital, social) to deliver integrated campaigns.

• Ensure all deliverables across the team are completed on time, on budget, and to client satisfaction.

ABOUT YOU

• Bachelor's Degree in Public Relations, Communications, Journalism, Marketing, or a related field.

• 3–5 years of experience in PR, communications, or integrated marketing agency roles, including experience managing client accounts and leading junior team members.

• Proven experience with clients in lifestyle, travel, tourism, or hospitality strongly preferred.

• Established senior-level network of media contacts (press, online, broadcast) with a track record of securing high-quality coverage.

• Strong track record in event management, from strategic planning through on-site execution.

• Excellent writing and editing skills for strategic documents, press materials, and client reports in both Vietnamese and English.

• Strong understanding of the social and digital landscape and how PR integrates with influencer and digital strategy.

• Strong leadership and people management skills, with experience coaching and developing junior staff.

• Confident, senior-level client-facing skills, with the ability to counsel and manage relationships with client leadership.

• Strong business acumen, including budget management and identifying growth opportunities within accounts.

• Excellent organizational and project management skills, able to oversee multiple accounts and deadlines simultaneously.

• Fluent in Vietnamese and English (spoken and written).

• Collaborative leadership style, with willingness to support cross-functional and agency-wide initiatives.

ABOUT VERO

Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profit organizations.

B Corp certified across all its offices, and a signatory of the Clean Creatives pledge since 2022, Vero adopts a forward-thinking approach to public relations and marketing, striving to enact meaningful change for clients and society at large.

Vero welcomed creative agency Mad Hat Asia into its network in 2026, expanding the team to over 250 PR, social, digital, influence, creative, and events consultants in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Its government relations arm, Vero Advocacy, helps organizations navigate the dynamic and complex public policy and regulatory environments in Southeast Asia. Vero’s regional footprint and integrated capabilities bring unique perspectives to earned media, prioritizing digital technology, creative storytelling, and stakeholder engagement in championing stories of progress.

Recognized as one of the 100 Top PR Agencies in the World and Best Agency to Work For by PRovoke Media, and Southeast Asia Champion for Innovation by Earned First, Vero designs integrated marketing and communications strategies that resonate within and across this vibrant region’s digital ecosystems and fast-growing economies.

Working at Vero:

You will be a member of a multicultural team of communication specialists spread across the region and brought together by their passion for creative and efficient strategies. We take pride in creating deeply simulating flexible workplaces that are professional and inspiring.

Vero also invests in a comprehensive set of employee benefits, including but not limited to:

• Unlimited Leave: Your allocated holiday time at Vero will be unlimited. We trust our people to use good judgment when given guidelines for making decisions about taking a holiday, and we know that our teams work better when they can rest and take a proper break from work. Our goal is that every team takes an average of 15 days (minimum!) per person a year.

• Hybrid Work: At Vero, we believe in flexibility and trust. We offer a hybrid work model, and fixed in-office days are determined by team leaders depending on workload and collaborative needs.

• International Travel: Where relevant and possible, Vero encourages teams to travel for events/client work and to meet Vero colleagues in the region. Manager-level team members have the opportunity to visit some of Vero’s offices, attend industry events, and follow their clients if they handle regional projects.

• Thought Leadership and Training: Vero sponsors team members with training tools and resources, both internal and external. Details of training programs and incentives will be shared upon your onboarding. This includes training and development investments organized by the company as well as specialized programs that our executives may come across and feel are needed for team development.

• Health Insurance: Vero provides private medical insurance as a benefit. The actual package and structure of the insurance may be determined by the Company and at its sole discretion.

• Mental Health Support: Vero understands the importance of access to proper mental health support; all our employees can access counseling. The access to and content of your counseling sessions are 100% confidential; only you and your therapist know what is being said during sessions.