Audience Growth Lead
- Hiring from
- Australia
- Work type
- Hybrid
- Posted
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At Intrepid Travel we exist to inspire, create, share and lead the best travel experiences ever – for both people and the planet. We've been creating positive change through the joy of travel since 1989, and we’re proud to be a certified B Corp with 1000s of experiences in over 100 countries.
At Intrepid Travel we exist to inspire, create, share and lead the best travel experiences ever – for both people and the planet. We've been creating positive change through the joy of travel since 1989, and we’re proud to be a certified B Corp with 1000s of experiences in over 100 countries.
At Intrepid, we believe travel has the power to change the way we see the world. And we're looking for an Audience Growth Lead to help more people discover the adventures that make it possible. This is an exciting opportunity to shape how we grow and connect with our global audience, building a bigger, more engaged community of travellers through our owned digital channels. From growing our subscriber base and turning new leads into loyal customers, to finding smarter ways to capture customer data and create meaningful connections, you'll play a key role in driving sustainable growth and increasing customer value across the Intrepid ecosystem.
You'll lead the strategy and execution of our global audience growth initiatives, identifying new opportunities to attract, nurture and convert audiences across our digital channels. Working closely with cross functional teams at Intrepid, you'll develop innovative subscriber acquisition strategies, optimise lead generation and onboarding experiences, and build pathways that connect customers from our Day Trips and Intrepid Stays brands with our wider range of Intrepid adventures. You'll also champion first-party data capture and audience enrichment, using customer insights, experimentation and performance reporting to continually improve how we reach and engage our travellers.
We're looking for a strategic and commercially minded marketer with 5+ years' experience in audience growth, lifecycle marketing, CRM or a related field. You'll bring a strong understanding of first-party data and customer engagement platforms, and the analytical skills to turn insights into meaningful action. This is a full-time, permanent position that will operate on a hybrid basis of 3 days per week in our office in Melbourne, Australia.
Some of the experience you’ll bring with you may include:
- 5+ years' experience in audience growth, lifecycle marketing, CRM or a related discipline.
- Demonstrated experience developing and executing audience acquisition or subscriber growth strategies.
- Strong understanding of first-party data and known user development.
- Experience working with Customer Engagement platforms, Customer Data platforms and marketing automation technologies.
- Strong analytical and problem-solving capabilities, with the ability to translate data and insights into action.
- Strong stakeholder management and cross-functional leadership skills.
- Proven ability to manage multiple projects and priorities simultaneously.
Our people reflect the diversity of our customers and the communities we visit:
Intrepid is made up of 71 nationalities in over 30 countries, and we recognise that diversity makes us a stronger business. We support a culture where people can be themselves and encourage applications from people of all backgrounds. Including First Nations People, LGBTQI+ people, those living with a disability, or from disadvantaged backgrounds, and all people from different ethnicities, races, and religions.
Rewarding and developing our people is important to us, some of our work perks include:
- Flexible work arrangements, work-from-home and the ability to 'work from anywhere' 4 weeks a year
- A free Intrepid trip every year, plus generous discounts for families, and close friends
- 5 extra days of leave a year for use on Intrepid trips
- A minimum of 10 weeks paid parental leave for all parents, and other additional leave provisions.
- Access to e-learning platforms, professional development and mentor programs
- 20 hours of volunteer leave every year to use on causes most important to you
- Employee Assistance Program, a 24/7 service that offers counselling for you and your family
We are Real. Together. Ambitious. Impactful. These are our values and to us they're more than just words, they are the pillars of our success and every day it's our people and the work they do that bring them to life.
Our people reflect the diversity of our customers and the communities we visit:
Intrepid is made up of 71 nationalities in over 30 countries, and we recognise that diversity makes us a stronger business. We support a culture where people can be themselves and encourage applications from people of all backgrounds. Including First Nations People, LGBTQI+ people, those living with a disability, or from disadvantaged backgrounds, and all people from different ethnicities, races, and religions.
Rewarding and developing our people is important to us, some of our work perks include:
- Flexible work arrangements, work-from-home and the ability to 'work from anywhere' 4 weeks a year
- A free Intrepid trip every year, plus generous discounts for families, and close friends
- 5 extra days of leave a year for use on Intrepid trips
- A minimum of 10 weeks paid parental leave for all parents, and other additional leave provisions.
- Access to e-learning platforms, professional development and mentor programs
- 20 hours of volunteer leave every year to use on causes most important to you
- Employee Assistance Program, a 24/7 service that offers counselling for you and your family
We are Real. Together. Ambitious. Impactful. These are our values and to us they're more than just words, they are the pillars of our success and every day it's our people and the work they do that bring them to life.
We aim to ensure diversity, equity, and inclusion stay part of our recruitment process. If you require any reasonable adjustment to participate in the recruitment process, please contact us at careersupport@intrepidtravel.com with your name, location, and what you require, we will then be in touch to support your application.
We aim to ensure diversity, equity, and inclusion stay part of our recruitment process. If you require any reasonable adjustment to participate in the recruitment process, please contact us at careersupport@intrepidtravel.com with your name, location, and what you require, we will then be in touch to support your application.
We encourage you to apply as soon as possible as we may close the role
early if we receive a high volume of suitable applications
We encourage you to apply as soon as possible as we may close the role
early if we receive a high volume of suitable applications
We encourage you to apply as soon as possible as we may close the role early if we receive a high volume of suitable applications
