Audience Operations Manager

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

This role leads the operational management of audience workstreams for Volkswagen Group brands at a global level. Sitting across workflow, service management, governance and reporting, the Manager, Audience Operations ensures the audience function runs in a structured, consistent and scalable way.

Working closely with the local planning teams, BAH, analytics and data teams, the role creates visibility across audience demand, delivery status, performance inputs and operational risks. The Manager will oversee the processes, documentation and reporting rhythm that enable audience work to move efficiently from request through to review.

This role would suit someone who can bring structure, judgement and continuous improvement to a complex, multi-market audience service.

KEY RESPONSIBILITIES:

Audience Workflow & Ticketing

•Manage the day-to-day audience request process, ensuring requests are logged, tracked and updated accurately.

•Maintain the ticketing workflow, monitoring progress, blockers, dependencies and outstanding actions.

•Coordinate with local teams, the audience team and BAH to ensure requests move through the process efficiently.

Tracker & Documentation Management

•Own and maintain the master audience tracker, ensuring audience status, ownership, platform availability and key details are up to date.

•Support updates to the audience catalogue, including audience names, definitions, IDs, usage notes and market availability.

•Maintain clear process documentation, templates and ways-of-working materials for the audience team.

Reporting & Performance Operations

•Coordinate the collection of audience performance inputs from BAH, analytics, local teams and platform reports.

•Maintain recurring reporting templates and performance trackers.

•Provide structured reporting inputs to support audience reviews, optimisation recommendations and future planning discussions.

Operational Governance & Continuous Improvement

•Support consistent use of taxonomy, naming conventions, briefing templates and documentation standards.

•Identify gaps, duplication, missing information or process issues across audience workflows.

•Recommend improvements to make audience operations more efficient, transparent and scalable.

You will likely bring:

• Experience within media operations, data operations, audience operations, digital media or project coordination.

•Strong organisational skills and experience managing multiple workflows, requests and stakeholders.

•Experience maintaining trackers, status documents, reporting templates or operational dashboards.

•Familiarity with digital media, audience activation, campaign operations or data-led marketing.

•Strong attention to detail, particularly around documentation, naming conventions and data accuracy.

•Ability to gather information from multiple teams and turn it into clear, structured updates.

•Experience working with internal teams such as activation, analytics, planning, data or technology.

•Strong written and verbal communication skills.

Tools & Platforms

Familiarity with key digital, audience and measurement platforms, ideally including:

•Workflow and ticketing tools: Jira, Hive, Monday.com, Asana, ServiceNow or equivalent

•Office tools: Excel, PowerPoint, Word, Teams and SharePoint

•Reporting tools: Excel dashboards, Power BI, Looker Studio or equivalent

•Media platforms: DV360, Meta, TikTok, YouTube, Amazon or equivalent

•Measurement platforms: GA4, platform analytics or campaign reporting tools.

Personal profile:

•Highly organised, structured and detail-oriented.

•Comfortable managing process, documentation and reporting detail.

•Proactive in spotting gaps, blockers and opportunities to improve.

•Clear, reliable and confident communicating with different teams.

•Collaborative, positive and focused on high-quality delivery..





Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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