B2B Demand Generation Specialist

About Sirius

Sirius builds AI that helps subscription businesses keep their customers by turning the cancel moment into a retention opportunity. We're backed by a16z speedrun and work with consumer and prosumer subscription companies.

The role

We're hiring a B2B Demand Generation Specialist to build the marketing engine that generates qualified pipeline for our sales team. You'll work directly with our founders and sales reps, and there's no demand gen playbook yet, so you'll be building it.

What you'll do

• Build our demand gen engine from scratch and own MQL targets and marketing-sourced pipeline

• Launch and scale marketing channels: paid (LinkedIn, Google), ABM campaigns, content and SEO, webinars, events, and partnerships across the subscription ecosystem

• Define our ICP and lead scoring with the sales team, and set up a clean MQL-to-sales handoff

• Run marketing ops and reporting: attribution, funnel conversion, and cost per MQL by channel

• Shape positioning and messaging with the founders, and create the content and assets sales uses in conversations

• Run fast experiments, double down on what works, and cut what doesn't

What we're looking for

• 3+ years in B2B SaaS demand generation, with MQL and pipeline targets you've hit

• Experience working with a sales team on lead quality, handoff, and MQL-to-SQL conversion

• You've built a program from 0 to 1, ideally at an early-stage startup

• Hands-on: you run campaigns yourself rather than only managing agencies

• Data-driven and scrappy, with a bias for shipping

• Bonus: experience marketing to subscription, app, or growth teams

What we offer

• Competitive salary plus equity

• A chance to build demand gen from the ground up at a fast-growing startup