B2B marketing, events & sponsorship manager

POSITION SUMMARY

Bancontact Company is the leading provider of debit card payment experiences in Belgium, actively promoting a digital payments (r)evolution in the market. With our Bancontact card, Bancontact Pay app and bank apps integrating our solutions, we serve the large majority of the Belgian community with more than 10 million cards and 6 million mobile app users. For merchants, Bancontact is distributed through acquirers and PSPs and directly through our Bancontact Pro offer.

We develop payment experiences for consumers and merchants online, in-store and with family and friends.

To accelerate our evolution, we are looking for a B2B Marketing, Events & Sponsorship Manager who combines a strong merchant-marketing mindset with a genuine passion for events and music festivals.

Are you passionate about communication, especially in B2B context, and ready to take part in our digital evolution? Join our driven and enthusiastic team!

The B2B Marketing, Events & Sponsorship Manager reports to the Chief Marketing Officer.

Job location: Brussels

Our marketing team consists of 5 marketing experts who work together as one. Together we serve consumers, merchants and partners through a wide range of marketing communications and activations.

MAIN RESPONSIBILITIES

This is primarily a B2B marketing role (approximately 60%), complemented by ownership of events and sponsorships (approximately 40%). You will build merchant engagement across the lifecycle while managing a high-profile event portfolio. Festivals are both consumer-facing brand platforms and B2B partnerships with merchants and event organisers. The allocation below is indicative and may shift during peak periods, usually in summer.

B2B MARKETING | APPROXIMATELY 60%

1. Merchant Lifecycle Marketing & CRM | 25%

• Own the merchant marketing lifecycle plan, from onboarding and adoption through ongoing engagement, retention and reactivation, working closely with Sales, Product, Operations and CRM/data stakeholders.
• Design and coordinate segmented, data-informed lifecycle campaigns and CRM journeys: audience selection, messaging, content, triggers, deployment and performance follow-up, within applicable data and privacy processes.
• Support merchant adoption of payment solutions and new features through onboarding programmes, educational communications, targeted activations and sales-enablement materials.
• Define and monitor relevant KPIs, such as activation, engagement, usage and reactivation, and turn results into actionable improvements.

2. B2B Content, Campaigns & Owned Channels | 20%

• Develop and maintain the merchant communication and content calendar, connecting commercial priorities, product releases and seasonal opportunities.
• Own the planning, creation and optimisation of merchant-focused content across relevant owned channels: merchant website and landing pages, email/newsletters, CRM communications and other dedicated platforms.
• Produce or coordinate compelling B2B messaging and assets, including product explainers, FAQs, merchant stories, campaign toolkits and partner communications, in collaboration with Brand, Content and Product teams.
• Coordinate agencies and internal contributors; ensure consistent messaging across French and Dutch and measure channel and campaign performance.

3. Merchant Activation & Point-of-Sale Visibility | 15%

• Plan and deliver merchant activations that translate marketing and commercial objectives into tangible in-store and online visibility.
• Own merchant communication kits and point-of-sale assets, including stickers, QR codes, signage and other payment-related materials, from briefing and production through distribution and deployment.
• Coordinate suppliers, logistics and internal stakeholders to ensure quality, availability, brand consistency and timely rollout, including at festival and partner merchant locations.
• Assess activation effectiveness and use merchant and Sales feedback to improve materials and deployment.

EVENTS & SPONSORSHIP | APPROXIMATELY 40%

4. Festival, Event & Sponsorship Portfolio | 30%

• Manage a substantial annual portfolio of music festivals and other key events (approximately 30), alongside strategic sponsorships and selected consumer-facing activations.
• Treat event organizers and festival partners as B2B relationships: identify mutual value, align commercial/payment opportunities with Sales and Product, and deliver an excellent partner experience while maintaining effective B2C brand visibility.
• Lead sponsorship partnerships, covering rights and deliverables, negotiations, on-site/off-site activation, partner coordination and post-event evaluation.
• Oversee end-to-end planning and delivery, from concept, contracts and suppliers through on-site execution, including evenings or weekends when required, budget control and KPIs for visibility, engagement and business impact.

5. B2B Events & Partner Activations | 5%

• Own the annual Partner Event end-to-end: concept, programme, invitations, production, stakeholder management, delivery and evaluation.
• Deliver B2B activations with merchants and business federations, and with selected merchants where relevant, including initiatives such as Weekend van de Klant / Week End du Client, and support selected industry and partner events.
• Connect every relevant B2B event to a clear merchant objective, targeted communications, follow-up actions and measurable outcomes.

6. CSR, Charity & Internal Engagement | 5%

• Coordinate the charity and CSR portfolio linked to events and sponsorships, including support for initiatives (Examples : Special Olympics, Télévie, CAP48,…) across Belgium.
• Manage initiative planning, budgets, external stakeholder relationships, execution, KPI follow-up and employee involvement with relevant internal teams.
• Contribute to internal employee-engagement activations and events.

ACCOUNTABILITIES ACROSS THE ROLE

• Translate business and brand priorities into an integrated annual B2B marketing and event plan, with SMART objectives, realistic timelines and clear KPIs.
• Build, manage and forecast the relevant budgets, monitor commitments and actual spending, and follow internal purchasing and approval processes.
• Provide regular, concise performance reporting, insights and recommendations to the Chief Marketing Officer and senior management.
• Act as an effective representative of Bancontact Company with merchants, event organisers, sponsors and business partners; manage agencies, freelancers, suppliers and cross-functional stakeholders.

WITH THESE SKILLS AND MINDSET, YOU WILL THRIVE IN OUR TEAM

• A result-oriented B2B and merchant-first mindset, combining commercial curiosity, customer empathy and an understanding of lifecycle marketing.
• A versatile, hands-on profile who can move confidently from CRM campaigns and content production to partner negotiations and on-site event delivery.
• Proven ownership, autonomy and a solution-driven attitude; able to balance strategic thinking with operational execution.
• Strong project management, prioritization, negotiation and stakeholder skills; comfortable managing concurrent workstreams and seasonal peaks.
• An affinity for live events and music festivals, with the flexibility to be present on-site, including evenings or weekends when required, mainly during summer.
• A genuine interest in the payments sector and willingness to learn in an innovative, fast-evolving and regulated environment.

Experience & Languages

• Master’s degree in Marketing, Business Administration or equivalent experience.
• Proven experience in B2B marketing, preferably with merchants or other business customers, including customer lifecycle campaigns, content and activations.
• Practical experience planning and delivering B2B lifecycle and CRM campaigns, from audience segmentation and messaging to deployment, testing and performance reporting, in collaboration with data and content specialists.
• Hands-on experience with digital marketing tools is a strong advantage: using CRM and marketing automation platforms to segment audiences, set up and launch email journeys; using a CMS to publish merchant content and landing pages; and using campaign dashboards or analytics tools to monitor and optimize performance.
• Hands-on experience organizing events and/or managing sponsorships, with the ability to own projects from planning through execution and evaluation.
• Experience with large-scale music events and festivals is a strong advantage.
• Experience in payments or fintech is a very strong advantage.
• Languages (mandatory): fully bilingual French/Dutch; fluent English.

WHAT WE OFFER YOU

You will join a team of professionals with a shared mission: we are dedicated to bringing easy and leading-edge payment experiences to the Belgian community while ensuring the highest level of security and compliance with industry regulations.

Yes, that’s quite a challenge. But rest assured, you can rely on your colleagues. We are proud of our welcoming, positive, and innovative environment!

We offer you a salary package in line with your competences and experience, and the possibility to develop your skillset based on your ambitions. We support hybrid working via fixed office days per team. Moreover, you’re always welcome to work from our office, where you can enjoy fresh fruit, morning conversations at the coffee machine and of course our company events.

Bancontact Company is committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration regardless of gender identities, age groups, ethnicities, origins, sexual orientations, parenthood, religious beliefs, disabilities, and backgrounds. If you require adjustments or accommodation at any stage of the recruitment process, please let us know so that we can support your participation.

Interested in joining us? Then send your CV and cover letter to jobs@bancontact.com