B2B Marketing Specialist for Hungary

Szia! 👋

At Hedepy, we believe everyone deserves access to quality mental health care, and more and more companies want to offer it to their people. Hungary is one of our fastest-growing markets, and our B2B marketing team needs a native Hungarian voice to keep up with it.

We're looking for a B2B Marketing Specialist for the Hungarian market 🇭🇺 who will own HU marketing day to day: from campaigns and account-based marketing to local content, webinars and HR conferences. Our tone is simple: we help HR be the heroes of their workplace.

You'll join Ellen (Head of B2B Marketing), Sylwia (B2B Marketing Manager PL) and Daria (B2B Content Specialist) in a team of 4 covering Czechia, Slovakia, Poland and Hungary, and you'll work closely with our Hungarian sales team. We're measured on lead quality, not just volume, and every person's work is visible and makes a difference.

What your days will look like

• 🎯 Account-based marketing (about 30%): building target lists with sales, creating tailored materials, email segmentation and personalised outreach
• 📈 Running leadgen campaigns on LinkedIn, Meta and Google together with our Performance team (about 20%)
• ✍️ Localizing and publishing monthly content for Hungarian HR leaders: newsletters, LinkedIn posts and more (about 20%)
• 🎤 Organizing webinars and our presence at HR conferences such as HR Fest Budapest, hand in hand with sales (about 15%)
• 📊 Tracking results and reporting: cost per MQL and SQL, conversion rates and data-informed decisions (about 15%)
• 🤖 Using AI across your workflow to work faster and smarter

Your first 3 months

• Take full ownership of Hungarian newsletters and LinkedIn content
• Deliver the first ABM target list together with sales
• Take ownership of Hungarian paid campaigns, with full support from our Head of Performance
• Own monthly performance reporting

You might be a great fit if you:

• Have at least 2 years of experience in B2B marketing
• Have hands-on experience running B2B leadgen campaigns end to end
• Think analytically: you track MQLs, SQLs, conversion rates and cost per lead, and feel at home in GA4 and CRMs
• Already use AI tools like ChatGPT, Claude, Perplexity or Gemini as part of your daily workflow. We'll ask you about it, so get ready to share your favourite tricks 😉
• Speak Hungarian natively and English at B2+ level or above (our team is international, so you'll use it every day)
• Can own campaigns end to end and hit deadlines without daily supervision
• Are based in the EU and happy to work fully remotely on a contractor basis (self-employed / B2B contract)

Bonus points if you

• Have marketed to an HR audience
• Have contacts in the Hungarian HR community
• Have worked in a startup or scaleup and enjoy a dynamic environment

🌍 Fully remote. Work from anywhere in the EU
💰 Fixed monthly fee plus a KPI-based bonus
🕘 Full-time cooperation (40 hours/week), ideally starting in January 2027
🧠 2 free therapy sessions every month on the Hedepy platform. We take our own mental health seriously too
🗺️ An international team of 10+ nationalities: English on team calls, Hungarian with your market
🚀 Real scaleup impact. You'll own the Hungarian market and shape how we grow there
🤖 An AI-first team that loves automating the boring stuff
🎉 Company-wide teambuilding once a year

If you love B2B marketing, want your work to mean something and enjoy playing with AI, we'd love to hear from you! Your recruiter Veronica will get back to you within a few days. 💚

Our B2B Marketing team is looking forward to meeting you! ✨