Growth Marketer (Social-First)

This isn’t a role for someone who wants a task list. It’s for someone who knows they can deliver results and will do whatever it takes to get them. You live and breathe social media, you work hard, and you know that the results you drive are your reputation. Here, the wins are yours, and so is the ownership when something isn’t working.

The Company. JDN stands for Journey Development Network, the core philosophy behind everything we do. We deliver one-to-one tutoring and mentorship across Australia. Our differentiator is our people, the “Network”: every student is matched with a mentor who understands them and how they learn. We’re very good at tutoring. The part still wide open is marketing, and that’s where we’re going to win. We’re building the biggest tutoring brand in the country, and you’d be the one driving it.

The Role. Social media is the primary focus: you’ll own our content and social media from idea to posted, and make it grow. You’ll also drive growth across the rest of our marketing: lead generation, email, campaigns, support our SEO content and new launches. You’ll work alongside our Australian-based content lead, who runs in-person shoots, tutor coordination and on-camera direction. They bring the local presence and the footage; you turn it into growth. You’ll be judged on results, not hours.

Here’s Who You Are. You’re obsessed with growth, and you can prove it. You’ve grown social accounts before, and you can show the numbers: where it started, where it ended, and exactly what you did.

You understand short-form deeply: hooks, rehooks, pacing, retention, why the first second decides everything, and why one video gets a million views while a nearly identical one gets two hundred. You study what’s working for the best creators, reverse-engineer it, then make something better.

You think like a marketer, not just a creator. Views matter because they turn into followers, leads and customers, and you know how to build that path.

You’re driven, and you take ownership. You don’t wait to be told what to do; you see what needs doing and you do it. If you’d treat this like your own company, this is for you.

What You’d Do.

• Own our social growth across all platforms: strategy, topics, hooks, formats, pacing, and what we post and why
• Run a structured testing system: test hooks and formats, track retention and completion, kill what doesn’t work, double down on winners
• Script and shape videos that stop the scroll and hold attention, in a voice that sounds human, not AI-generated
• Direct the edit: brief our editors, review every cut against the brief, and keep the pipeline moving daily
• Work with our Australian team on shoot plans, scripts and footage
• Turn attention into enquiries: lead magnets, landing pages and automated email flows (welcome, nurture, re-engagement)
• Support our SEO and website content, and turn our best organic content into ads
• Report weekly in numbers: what moved, against what baseline, and what you’re changing next
• Stay on top of trends and turn the right moments into content FAST

You’ll Need.

• 2+ years growing social media for a brand, with results you can show in numbers
• Hands-on short-form video experience: scripting, hooks, trends, directing editors, etc.
• Fluent written English, with a feel for how students and parents talk and what they engage with
• To be analytical: you read the data, test and iterate fast
• Drive, ownership and the ability to run with things without being managed
• 3 to 4 hours of daily overlap with Sydney afternoons (your mornings)

Nice To Have.

• A feel for the Australian high school world: what Year 11 and 12 students stress about, and what makes a parent say yes
• Email automation experience (HubSpot, Klaviyo, Mailchimp or similar)
• Paid ads, SEO or landing page experience
• You already make your own content, with a channel that’s done really well

The Deal.

Full-time and fully remote, as an independent contractor plus performance bonuses tied to results. Open to candidates based anywhere in Europe. It starts with a trial period. This is a real build: hard, fast, and a rare chance to own a brand’s marketing from the ground up. Do great work, get rewarded.

How To Apply.

Don’t send a generic CV. In your application, tell us these three things:

1. Why are you the only person for this role?
2. Show us an account or campaign you grew: the numbers before and after, and exactly what you did.
3. In 150 words or less: what would you do in your first week at a company whose video views have gone flat?

Send this to: people@jdntuition.com.au with the subject line “Growth Marketer: [Your Name]”

That tells us more than any résumé. Keep it sharp. Applications that don’t follow these instructions won’t be considered.

Optional: Include a link to a 60-second video introducing yourself.

If it’s a fit, we’ll be in touch.