Social Media & Content Manager

About the Role We are an emerging beverage brand inspired by Ayurveda — the 5,000-year-old Indian wellness practice centered around daily rituals for a more holistic and balanced life. Currently growing our retail presence in New York City alongside our e-commerce business, we are entering an exciting stage of growth with additional product launches planned and a strong focus on building community and brand awareness across the U.S. We're looking for a Social Media & Content Manager who can help co-lead our social media strategy while also being highly hands-on with day-to-day execution. This is not simply a scheduling or community management position — we want someone who brings ideas to the table, helps establish a clear content strategy, identifies what is and isn't working, and works closely with the founders to bring that strategy to life. Work Structure & Requirements Location: Remote / Virtual Schedule: Part-time (20 hours per week) Time Zone: EST business hours Compensation: $8 USD per hour Key Responsibilities 1. Social Media Strategy Develop and help lead the organic social media strategy across Instagram and TikTok Establish clear content pillars, formats, themes, and posting strategies rather than creating content on an ad-hoc basis Help grow our presence and reach specifically within the U.S. market, with an initial focus on New York and relevant U.S. consumer communities Identify opportunities to improve audience targeting and ensure content reaches the brand's intended demographic Develop platform-specific strategies for Instagram and TikTok while identifying opportunities to repurpose high-performing content across channels Build content plans around new product launches, retail growth, founder stories, and other key brand moments 2. Content Creation & Video Editing Work closely with the founders to develop content ideas, scripts, hooks, and creative briefs for founder-led videos Give the founders clear direction on what content should be filmed and how it should be structured Edit founder-shot footage into engaging TikToks, Instagram Reels, and Stories Create strong opening hooks, pacing, captions, and edits designed to maximize retention and engagement Identify relevant TikTok, Instagram, and broader cultural trends and adapt them creatively for the brand Help maintain a consistent brand voice, look, and feel across all social content Develop organic content and creative concepts that can also be tested and repurposed as paid social advertising creatives 3. Publishing & Community Management Own or support the day-to-day publishing of content across Instagram and TikTok Manage comments, DMs, and general community engagement Proactively engage with relevant U.S.-based consumers, creators, communities, and complementary brands Help build genuine relationships around the brand rather than relying solely on paid audience acquisition Identify relevant local communities, events, wellness groups, creators, and other opportunities that could strengthen our presence in New York and the wider U.S. market 4. Creator & UGC Support Identify creators and UGC opportunities that align with our target customer and brand positioning Coordinate basic creator outreach, product seeding, and UGC collaborations Maintain creator lists and help manage communication and follow-ups Identify high-performing creator content that could be repurposed across organic and paid channels Required Skills & Experience Experience: 3+ years in social media management, social strategy, content marketing, or a similar role Platforms: Strong experience managing and growing brands across Instagram and TikTok Strategy: Demonstrated ability to develop social media strategy as well as execute it Video: Strong short-form video editing skills, particularly for TikTok and Instagram Reels; excellent understanding of hooks, storytelling, retention, and short-form content best practices Trends: Ability to identify trends and translate them into content that feels relevant to a specific brand rather than simply copying trends Communication: Strong written English; ability to write engaging social copy, captions, scripts, and content concepts Analytics: Comfortable analyzing social media performance and making recommendations based on data Profile: Highly proactive, creative, and comfortable suggesting ideas rather than waiting for detailed instructions; sits somewhere between a Social Media Strategist, Content Manager, and hands-on Creator