BOPS602: Growth & Lead Nurturing Marketing Lead

All JerseySTEM roles are pro-bono (unpaid) positions.

JerseySTEM is a mission-driven professional network of pro-bono contributors dedicated to improving access to STEM education and career pathways for underserved middle school girls in New Jersey.

Members contribute their professional skills and leverage their networks in service of the organization’s gender-equity agenda.

Membership is a minimum six-month commitment of approximately six flexible hours per week and includes a $100 refundable deposit, returned after six months of active membership. K–12 educators, retirees, veterans, interns, and students are exempt from the deposit.

This is a pro bono volunteer position.

Join us in making a difference and empowering middle school kids in their STEM journey! Historically, JerseySTEM has operated with a Business-to-Business (B2B) relationship model with a few hundred stakeholders. As we scale our impact, we are building a higher-volume, Business-to-Consumer (B2C) growth engine capable of capturing, segmenting, and nurturing thousands of individual leads across three core audiences: College Students, Individual Donors, and Prospective Pro-bono Contributors.

We are looking for a "been-there, done-that" B2C marketer or growth strategist who knows how to build and run the entire lead lifecycle: Social Media/Web Outreach → Frictionless Lead Capture → Automated Nurturing → Lead Development → Conversion. You will partner directly with our leadership and technology teams—who manage our Salesforce, Web2Lead, Discord, and iCIMS infrastructure—to design the campaigns, messaging, and funnels that turn passive browsers into active contributors.

Responsibilities

Depending on your background and focus area, you will lead and execute initiatives across three key growth verticals:

1. Full-Lifecycle Funnel & Lead Nurturing Architecture

• Design and manage end-to-end B2C conversion funnels that move prospects smoothly from initial awareness to committed action.

• Partner with our Tech and Operations teams to optimize lead capture (e.g., tiered QR codes, Salesforce Web2Lead forms, and community invites) so zero leads are lost across disconnected lists.

• Build and manage automated drip nurturing campaigns (via email, SMS, and community platforms) tailored to where a prospect sits in the funnel.

• Track conversion rates and drop-off points across channels, using data to continuously refine messaging and boost completion rates.

2. College Student Engagement (COLE)

• Execute multi-channel digital and campus outreach campaigns to recruit college students as STEM program instructors and mentors.

• Meet students where they are by combining peer-to-peer platforms (Discord, Instagram, TikTok, LinkedIn) with campus-specific channels (student clubs, career centers, and QR-code event activations).

• Create low-barrier entry funnels (such as joining a campus Discord server or filling out a quick interest form) and nurture curious students into completed pro-bono Program Instructor applications.

3. Individual Donor Lead Generation (DEVT)

• Transition JerseySTEM from a passive "Donate button" approach to active, campaign-driven individual fundraising.

• Develop storytelling, social media, and digital outreach campaigns that attract prospective individual donors and capture their contact information.

• Build donor-nurturing journeys that educate prospects on our impact, cultivate long-term engagement, and convert warm leads into recurring or one-time financial supporters.

4. Prospective pro-bono Member Recruiting (HUCA)

• Move beyond passive job postings ("post and pray") to proactive talent marketing campaigns that attract skilled professionals and retirees.

• Segment prospective members by professional background (e.g., Tech, Operations, Curriculum, Marketing) and run targeted outreach campaigns across LinkedIn and professional networks.

• Nurture prospective members through the onboarding funnel, answering questions and maintaining momentum from initial interest to active team placement.

• Proven B2C Growth & Lead-Nurturing Experience: Hands-on experience managing high-volume consumer funnels (thousands of leads rather than dozens of B2B contacts) in sectors such as higher education enrollment, EdTech, youth/campus marketing, consumer apps, or high-volume talent acquisition.

• Full-Funnel Mastery: Demonstrated ability to connect top-of-funnel outreach (social media, web, events) with mid-funnel capture/nurturing and bottom-of-funnel conversion.

• CRM & Marketing Automation Savvy: Familiarity with lead-routing and nurturing workflows in platforms like Salesforce, HubSpot, Mailchimp, or similar CRM/automation tools.

• Multi-Channel Campaign Execution: Strong copywriting and campaign instincts across email, social media, and community platforms (e.g., Discord, LinkedIn).

• Analytical & Iterative Mindset: Comfort analyzing funnel metrics (click-through rates, form completions, conversion drop-offs) to test and improve campaign performance.

• Commitment & Collaboration:

  • Availability to commit remotely 4–6 hours per week for a minimum of 6 months.

  • Willingness to attend at least one remote weekly touchpoint to coordinate with Marketing, Tech, and Operations leads.

  • Passion for promoting gender equality and STEM education for underserved youth.

  • Ability to work collaboratively in a structured, project-driven remote environment with clear deliverables and deadlines.

Minimum time commitment: 6 hours/ week, for a minimum 6 months

Weekly meeting TBA