Brand Activation & Partnerships Manager

Brand Activation & Partnerships Manager

Position Summary

The Brand Activation & Partnerships Manager will play a key role in increasing Culligan's brand awareness and strengthening the company's presence across Poland. This position is responsible for developing and executing innovative brand activation initiatives, managing strategic partnerships, and creating engaging experiences that connect consumers and business audiences with the Culligan brand.

The role combines event management, partnership development, community engagement, and content creation. The successful candidate will proactively identify opportunities to showcase Culligan through trade fairs, conferences, sporting events, wellbeing initiatives, and industry collaborations, while generating impactful social media content that amplifies brand visibility and engagement.

Key Responsibilities

Brand Activation & Events

• Develop and execute annual brand activation plans aligned with business and marketing objectives.
• Identify and coordinate participation in business areas like: trade fairs, conferences, exhibitions.
• Seek and implement innovative opportunities to increase Culligan brand visibility through external initiatives, sport events and sponsorships.
• Manage end-to-end event planning, including budgeting, logistics, vendor coordination, execution, and post-event evaluation.

Partnerships & Community Engagement

• Proactively identify, evaluate, and establish partnerships that support Culligan's brand positioning and growth objectives.
• Build relationships with organizations, influencers, event organizers, and community partners.
• Negotiate partnership agreements and ensure successful implementation of joint initiatives.

Content Creation & Social Media Support

• Capture and coordinate the creation of engaging content during events and activations.
• Develop social media reels, short videos, behind-the-scenes content, and event highlights.
• Collaborate with PR&Communication Manager to maximize content impact.
• Ensure brand activations generate meaningful digital engagement and visibility across Culligan social media channels (focus on IG / Meta / LinkedIn).

Project Management

• Manage multiple brand activation projects simultaneously.
• Coordinate internal stakeholders and external partners to ensure timely delivery of initiatives.
• Monitor project timelines, budgets, and KPIs.

Candidate Profile

Experience

• 3-5+ years of experience in brand marketing, event marketing, partnerships, sponsorships, or related fields.
• Proven track record in planning and executing events and brand activations.
• Experience managing partnerships and external stakeholders.
• Experience creating or coordinating social media content and video production.

Skills & Competencies

• Strong project management and organizational skills.
• Exceptional communication and relationship-building abilities.
• Creative mindset with a passion for brand storytelling.
• Strong negotiation and partnership management skills.
• Ability to work independently and proactively identify new opportunities.
• Comfortable working in dynamic environments and managing multiple priorities.

Preferred Qualifications

• Experience within consumer brands, FMCG, lifestyle, sports, wellness, hospitality, or service industries.
• Familiarity with social media platforms including LinkedIn, Instagram, TikTok, and Facebook.
• Basic video editing skills (CapCut, Canva, , etc.) would be an advantage.
• Fluent English is a must, we communicate with different EMEA teams
• Fluent Polsih

Success Measures (KPIs)

• Brand awareness and visibility growth.
• Number and quality of strategic partnerships established.
• Event attendance and engagement metrics.
• Social media reach, engagement, and content performance.
• Lead generation or business opportunities resulting from activations.
• ROI and effectiveness of partnership initiatives.

We offer

• Employment based on a contract of employment
• A flexible, hybrid work model
• Great workplace in office in Warsaw
• Package of non-salary benefits (medical care for employee, MyBenefit cafeteria).
• Possibility of gaining experience in a dynamic team, fast changing environment, building global connections