Brand & Content Designer

Type: Full-time · Hybrid (Hong Kong) · Seed-stage DTC startup (built & operated by Inspect Element)

About Inspect Element

Inspect Element is a Hong Kong–based venture builder. We don't just advise startups — we build and operate our own. Our team is made up of former early members of venture-backed and unicorn startups, with deep DNA in product, growth, and marketing. We've worked alongside 100+ VC-backed companies and major Hong Kong corporates, and we back our own ventures from zero to scale.

The startup you'll join

You'll be embedded in one of the startups Inspect Element has built and operates: a seed-stage, funded DTC pet nutrition brand with real early traction and a subscription model, now moving into its scaling chapter. It's led by founders who were early members of unicorn / venture-backed startups, and backed by a PhD-led science & R&D team running active university research collaborations. Small team, real ownership, no corporate BS.

The Role

We are looking for a hands-on designer and content creator to help shape how the brand looks, sounds and connects with pet owners. You will turn ideas into work people can see: social posts, short videos, campaign assets and customer stories. You will also help keep the brand consistent as the business grows.

This is an individual contributor role with real ownership. You will work closely with founders, growth marketers, a UX/UI designer and external creative partners. We value someone who enjoys making the work as much as developing the idea behind it.

What you will do

• Own the day-to-day social content workflow, from ideas and content planning through design, production and publishing.
• Design social posts, carousels and campaign assets; shoot and edit short-form videos that feel native to each platform.
• Maintain and improve the brand’s visual language, templates and asset library so the team can produce consistent, high-quality work.
• Develop creative concepts and variations for paid ads with the growth team, using campaign results to improve the next round of work.
• Bring customer stories, testimonials and user-generated content into brand and marketing campaigns.
• Create assets for launches, landing pages and occasional offline events, collaborating with the UX/UI designer on web-related work.
• Track content performance, spot useful patterns and turn what you learn into new creative ideas.

Person we are looking for

• A strong portfolio showing your own contribution to brand design, social content and short-form video.
• Around 2–4 years of relevant experience in design, content creation or creative marketing. We care more about the quality of your work and your ability to take ownership than a fixed number of years.
• Strong visual judgment across typography, layout, imagery and storytelling.
• Confidence in taking content from concept to finished asset, including practical shooting and video editing.
• An understanding of how social content performs, with a willingness to test ideas and learn from results.
• Fluency in Cantonese and English, including the ability to shape clear, natural customer-facing content.
• Active use of AI tools to explore ideas and speed up production, while applying your own judgment to the final work.
• Eligibility to work in Hong Kong.
• Experience with consumer or DTC brands, pet-related products, paid ad creative, or basic web design is a plus.

What we offer

• What we offer2–3 days WFH and flexible working hours
• Competitive base + equity — real skin in the game
• Work directly with founders who were early members of unicorn / venture-backed startups, and a PhD-led science & R&D team with a university research background
• Genuine ownership from day one, on dynamic early-stage projects (not the usual corporate BS)
• An AI-native team and toolkit — you'll be encouraged to automate yourself out of the grunt work
• Hybrid, Hong Kong–based