Product Designer (UX/UI & Brand)

Type: Full-time · Hybrid (Hong Kong) · Seed-stage DTC startup (built & operated by Inspect Element)

About Inspect Element

Inspect Element is a Hong Kong–based venture builder. We don't just advise startups — we build and operate our own. Our team is made up of former early members of venture-backed and unicorn startups, with deep DNA in product, growth, and marketing. We've worked alongside 100+ VC-backed companies and major Hong Kong corporates, and we back our own ventures from zero to scale.

The startup you'll join

You'll be embedded in one of the startups Inspect Element has built and operates: a seed-stage, funded DTC pet nutrition brand with real early traction and a subscription model, now moving into its scaling chapter. It's led by founders who were early members of unicorn / venture-backed startups, and backed by a PhD-led science & R&D team running active university research collaborations. Small team, real ownership, no corporate BS.

The Role

We are looking for a hands-on designer and content creator to help shape how the brand looks, sounds and connects with pet owners. You will turn ideas into work people can see: social posts, short videos, campaign assets and customer stories. You will also help keep the brand consistent as the business grows.

This is an individual contributor role with real ownership. You will work closely with founders, growth marketers, a UX/UI designer and external creative partners. We value someone who enjoys making the work as much as developing the idea behind it.

What you will do

• Design and improve the digital customer journey, including landing pages, the personalization quiz, plan selection, checkout and subscription-related experiences.
• Turn customer needs and business goals into user flows, wireframes, prototypes and polished responsive interfaces.
• Use customer feedback, usability checks and funnel data to find friction, test ideas and improve the experience.
• Build and maintain reusable UI components and patterns so the product remains clear and consistent as it grows.
• Work closely with engineers to make sure designs are practical and implemented well.
• Bring the brand to life across product and marketing touchpoints, including web graphics, social content, campaign assets and simple short-form video.
• Collaborate with growth teammates on creative variations for campaigns and learn from their performance.

• Person we are looking for
• A portfolio that shows both a substantial UX/UI project and hands-on brand or marketing design work. Show us the problem, your contribution, the decisions you made and what happened after launch.
• Around 2–4 years of relevant product, UX/UI or multidisciplinary design experience. We will consider a strong portfolio over a strict years-of-experience threshold.
• Strong Figma skills, including responsive layouts, prototyping and reusable components.
• Sound UX judgment: you can simplify a journey, explain your decisions and use feedback to improve a design.
• Strong graphic design fundamentals across typography, colour, layout and visual storytelling.
• Ability to produce marketing and social assets yourself. Basic short-form video production or editing is an advantage.
• An AI-native way of working. You are very comfortable with generative AI and AI-powered design tools for research, exploration, prototyping and visual production. You can explain where AI helps you move faster and where your own judgment sets the quality bar.
• Fluency in Cantonese and English, and eligibility to work in Hong Kong.

Experience with DTC, e-commerce, subscription products or conversion-focused design is a plus. Coding is not required.

• What we offer
• What we offer2–3 days WFH and flexible working hours
• Competitive base + equity — real skin in the game
• Work directly with founders who were early members of unicorn / venture-backed startups, and a PhD-led science & R&D team with a university research background
• Genuine ownership from day one, on dynamic early-stage projects (not the usual corporate BS)
• An AI-native team and toolkit — you'll be encouraged to automate yourself out of the grunt work
• Hybrid, Hong Kong–based