Brand & Content Operations Specialist

Job Posting Title

Brand & Content Operations Specialist

The challenge

An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.

What you will do

The scope

• European perimeter, across all the Group's brands

• Part of the Haier Brand Platform at our European Headquarters

• Reports to the Brand Manager

• Based at Energy Park, Vimercate

• Hybrid: one to two days of remote work per week, up to eight days per month

What you'll do

• Agencies Day-to-Day Management: Serve as the primary operational contact for external creative agencies, digital production houses, and content partners. Track deliverables, lead weekly operational status reviews, enforce deadlines, and ensure production milestones strictly follow strategic briefs.

• Asset Quality & Compliance Control: Conduct first-line quality assurance on digital assets delivered by partners (social media formats, video cut-downs, digital display, landing page content), guaranteeing adherence to brand guidelines, format specifications, and technical requirements.

• Local Market Content sharing & Workflow Tracking: support on a regular basis local markets with content distribution/adaptation and track adoption of central assets to prevent budget duplication and redundant local content creation. Use the team's DAM and work-management tools to publish, tag and share assets. Actively flag bottlenecks, adoption hurdles, or market-specific requirement gaps to the Brand Manager.

• Influencers & Ambassadors: Support the Brand Manager and the PR department on activities with central influencers and ambassadors/ chef ambassadors, bring ideas and coordinate execution and talents

• Structured Alignment with Product Lines (PLs): Maintain an ongoing operational cadence with PL Marketing Managers. Collect and track new product introductions, content needs and product requirements for cross-category content.

What you need to succeed

Previous experience:Minimum of 2–3 years of experience in brand operations, digital marketing, or account/project management within a creative agency, production house, or structured multinational organization.

Skills:

• Digital first attitude and experience with digital content, solid operational grasp of digital-first content requirements, video/image specifications across social and digital channels, and content scaling mechanics. High attention to detail, proactive problem-solving mindset, and the ability to drive operational discipline without compromising creative momentum.
• Project Management Acumen: Proven track record managing agencies, timelines and multi-stakeholder workflows.

• Strong communication and collaboration skills to interface smoothly with internal partners and external vendors.

• Media buying understanding and data analysis skills are positively evaluated and nice to have additions for this position.

Languages: Full professional proficiency in English (mandatory, official corporate working language). Italian or additional European languages are considered an advantage.

Employment Type: Permanent Contract; Full-Time

National Collective Bargaining Agreement (CCNL): Metalmeccanici Privati

Minimum Gross Annual Salary: € 32.000

Benefits:

- Meal Tickets

- Smart Working

The Company may offer a different compensation package than the one indicated above, based on objective criteria identified during the selection process (such as experience, skills or changes in the scope and responsibilities of the role). Any such variation is in no way based on previous salary levels or on personal or discriminatory factors.

All decisions are made in compliance with the principle of equal pay, the applicable National Collective Bargaining Agreement (CCNL) and EU Directive 2023/970, as well as the relevant national implementing legislation.

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

About Us

Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world.
We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years.
In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high-end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. Haier Europe is headquartered in Vimercate (MB), Italy. More information is available on corporate.haier-europe.com.