Brand Director

Role Description The Brand Director will lead the development, implementation, and oversight of Projsite UAE’s brand strategy across digital and offline channels. This part-time, remote role involves defining brand positioning, maintaining visual and verbal brand consistency, and guiding all brand communications and campaigns. Day-to-day responsibilities include planning and executing brand marketing initiatives, collaborating with product and sales teams on go-to-market plans, and ensuring a clear and compelling brand narrative for customers and partners. The Brand Director will analyze market trends and competitor activity, refine messaging based on insights, and oversee brand guidelines for internal and external use. This role also includes mentoring team members on brand standards and supporting leadership with strategic brand recommendations.

Qualifications

• Brand Strategy and Brand Management skills to define positioning, oversee brand architecture, and ensure consistent brand experiences.
• Brand Marketing and Market Planning skills to design campaigns, allocate resources, and support go-to-market initiatives.
• Market Research skills to assess customer needs, monitor competitors, and inform strategic decisions.
• Proven experience in leading brand direction for digital-first or SaaS-based products, ideally within B2B or construction/technology sectors.
• Strong communication and storytelling abilities, with capacity to translate complex solutions into clear, compelling messages.
• Demonstrated ability to work independently in a remote, cross-functional environment and manage multiple priorities on a part-time schedule.
• Experience collaborating with marketing, product, and sales teams to build integrated brand and demand-generation programs.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.