Brand Manager

Job description:

Sarantis Romania, founded in 1996 is part of the Sarantis Group, one of the leading Companies in the Fast-Moving Consumer Goods sector with leading brands such as Personal Care Products STR8, BU, C-THRU, ELODE and ELMIPLANT and Household Products – FINO, as well as the mass brands of the companies KENVUE, SODALIS, ANTONIO PUIG, CHURCH & DWIGHT and the luxury brands as CAROLINA HERERRA, NINA RICCI, PACO RABANNE, JEAN PAUL GAULTIER etc.

At Sarantis Group, our ETHOS reflects the way we work and grow together. Guided by customer focus, collaboration, resilience, and high-quality decision making, we create an environment where people are supported to develop, contribute, and lead to win.

We are seeking to recruit for the Marketing Department a passionate and energetic Brand Manager, who enjoys challenges, to assume the responsibility of one of our consumer leading brands.

Key Responsibilities

• Develop and implement the brand strategy in line with the company’s overall business objectives.
• Own the brand positioning, identity, values, and communication strategy across all relevant channels.
• Develop and execute integrated marketing campaigns to increase brand awareness, engagement, and customer loyalty.
• Lead the planning and execution of product launches, brand activations, promotions, and other marketing initiatives.
• Work closely with creative, digital, PR, social media, sales, and other internal teams to ensure consistent brand communication.
• Manage the annual brand marketing plan, including budgets, timelines, priorities, and key initiatives.
• Monitor market trends, consumer behavior, competitors, and industry developments to identify opportunities and potential challenges.
• Ensure consistency of the brand identity and messaging across all touchpoints and marketing materials.
• Monitor campaign and brand performance using relevant KPIs, analyze results, and provide actionable recommendations.
• Manage and optimize the brand marketing budget to maximize ROI.
• Collaborate with the sales and commercial teams to align brand strategy with business and revenue objectives.
• Support the development of marketing materials, presentations, briefs, and other brand-related content.
• Stay up to date with emerging marketing trends, tools, platforms, and best practices.
• Act as the brand’s key internal ambassador, ensuring strong brand understanding and alignment across the organization.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or any other equivalent
• 1 to 3 years of relevant experience in product/brand management, preferably in the FMCG sector
• Very good command of the English language, both written and spoken
• Good skills in MS-Office applications (PowerPoint, Word)
• Advanced proficiency in Excel (pivot table, v-look up)

Critical Competencies:

• Achievement drive and results orientation
• Analytical and organization skills
• Advanced communication skills and ability to work with diverse and multicultural teams
• Flexibility and adaptability
• Creative and innovative thinking

What We Offer

• Pleasant and modern working environment in a challenging organization
• Hybrid working model (home-office up to 2 days / week )

If this opportunity aligns with your experience and qualifications, we encourage you to apply.

All applications will be treated with strict confidentiality.

Sarantis Group is committed to providing equal opportunities and fostering an inclusive workplace. Employment decisions are made based on qualifications, experience, and business requirements.