Brand Manager (Chocolate Filled Bars & Innovation Strategy) - Mars Snacking

As the Brand Manager for Chocolate Filled Bars & Innovation Strategy, you'll play a critical role in shaping the growth agenda for one of Mars Canada's strategically important portfolios, led by SNICKERS® and MARS® and supported by the broader filled bars portfolio. You will help define the long-term vision for the category, identify new sources of consumer demand, build brand and innovation strategies, and bring impactful commercial plans to life.

Working closely with Marketing, Category Leadership, Sales, Finance, Supply, and Insights as part of our One Demand Team, you will help unlock growth opportunities across the Chocolate Strategic Cell. This role requires a strategic thinker, strong collaborator, and influential marketer who can balance portfolio growth, innovation leadership, and executional excellence to deliver both short-term results and long-term brand health.

What are we looking for?

• 5-8+ years of progressive marketing experience within CPG, food, or adjacent consumer industries, with increasing responsibility in brand management, innovation, or commercial strategy.
• Proven success developing and executing brand growth plans and innovation pipelines.
• Strong strategic and analytical capabilities, with the ability to translate consumer insights into business opportunities.
• Experience managing cross-functional projects and leading complex initiatives from concept through commercialization.
• Strong influencing and stakeholder management skills, with the ability to align teams behind a common vision.
• Passion for consumer-centric marketing, innovation, and building iconic brands.

What would be your key responsibilities?

• Help shape the strategic vision and growth agenda for the Chocolate Filled Bars portfolio, with a primary focus on SNICKERS® and other priority filled bars brands.
• Lead the development and execution of annual brand plans, informed by strong consumer insights, category dynamics, and business performance.
• Drive innovation strategy across the Chocolate Strategic Cell, identifying and advancing growth opportunities across products, formats, packaging, and occasions.
• Lead innovation projects from ideation through launch, partnering closely with global, regional, and cross-functional teams.
• Develop and execute integrated marketing plans that strengthen brand equity, drive consumer engagement, and deliver business results.
• Lead Total Connections Planning (media and communications planning) in partnership with agency teams to create effective and measurable marketing programs.
• Manage brand budgets, identifying risks and opportunities while optimizing investments to maximize growth and return.
• Partner with Sales, Category Leadership, Revenue Management, Supply, and Finance teams to ensure strong marketplace execution.
• Connect and collaborate with Regional and Global teams to leverage best practices, innovation opportunities, and strategic capabilities across the broader Mars portfolio.
• Champion a culture of curiosity, consumer obsession, and continuous improvement to help shape the future of the Chocolate business.

Key Measures of Success:

• Delivery of annual growth, market share, and brand health objectives.
• Development and commercialization of a robust innovation pipeline.
• Execution of impactful integrated marketing programs.
• Strong cross-functional leadership and stakeholder alignment.
• Contribution to the long-term growth strategy of SNICKERS® and the broader Chocolate Filled Bars portfolio.

What can you expect from Mars?

• Work with over 130,000 diverse and talented associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best in class learning and development support from day one, including access to our in - house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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