BTL Creative

Creative BTL

Requirements

• At least 5 years of experience in BTL, advertising, or experiential marketing agencies.

• Advanced English proficiency is required.

• Bachelor’s degree in Graphic Design, Communication, Advertising, or a related field.

• Experience conceptualizing, planning, and executing BTL events and activations.

• Experience leading creative teams, including designers, copywriters, and related profiles.

• Ability to develop and present creative proposals to clients.

• Knowledge of trends, brand experiences, event production, and execution.

• Portfolio showcasing BTL creativity and event projects.

Activities

• Develop creative concepts for events, activations, launches, and brand experiences.

• Translate briefs and business objectives into clear, innovative, and executable ideas.

• Create narratives, visual concepts, and experiences aligned with each brand’s identity.

• Lead brainstorming sessions and guide the design and copywriting teams.

• Supervise the quality and timely delivery of creative materials.

• Collaborate with production, account, and strategy teams to ensure the feasibility of proposals.

• Participate in pitches, presentations, and client meetings.

• Identify growth opportunities and develop proposals for new business.

• Assign responsibilities, follow up on projects, and provide feedback to the team.

• Oversee project execution to ensure the creative concept is implemented correctly.

Skills

• Leadership.

• Creativity and conceptual thinking.

• Communication and presentation skills.

• Teamwork.

• Organization and attention to detail.

• Ability to work under pressure.

• Problem-solving.

• Resilience and adaptability.

• Analytical thinking.

• Results-oriented mindset.