Business Analyst

WHO WE ARE:

At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.

Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure.

But what truly sets us apart is our people.

Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact.

Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve.

WHO WE ARE LOOKING FOR:

You're a Business Analyst who loves turning messy customer processes into clear, practical systems. You ask the right questions, listen carefully to what people actually need, and make sure every change connects back to a business outcome.

You're comfortable in HubSpot and happy to dig into data. You're also confident enough to challenge unclear requirements and weak ownership, and you can explain what AI can and can't do without the hype.

THE ROLE:

Own CRM and HubSpot Analysis

• Work with stakeholders to understand their goals, challenges, processes and user needs

• Map CRM journeys from lead generation through to sales, service and retention

• Turn business needs into clear requirements, user stories, process maps and acceptance criteria

• Find opportunities to improve HubSpot configuration, automation and adoption

• Run workshops to agree scope, priorities, ownership and measurable outcomes

• Keep a clear trail from business objectives to requirements, delivery and benefits

Fix Processes and Drive Adoption

• Document how things work today and design practical future-state workflows

• Spot gaps, duplication, manual work and inconsistent CRM practice

• Help define lifecycle stages, pipelines, properties, segmentation and automation rules

• Set consistent CRM standards and governance with stakeholders

• Support testing, training and go-live readiness

• Track adoption and recommend improvements based on user feedback and data

Protect and Improve Data Quality

• Review CRM data structures, flows, integrations and reporting needs

• Set data-quality rules for completeness, accuracy, consistency, duplication and timeliness

• Work with Data and Technology teams on mapping, migration and integration

• Define dashboards and KPIs for Marketing, Sales, Operations and leadership

• Investigate data issues, find the root cause and coordinate the fix

• Make sure customer data is used responsibly, in line with privacy and security requirements

Explore Responsible AI

• Spot AI opportunities across CRM, customer engagement and internal operations

• Turn ideas into clear problems, use cases and measurable success criteria

• Assess AI-enabled HubSpot features and complementary tools

• Consider data readiness, privacy, bias, explainability and human oversight

• Run pilots and measure results before wider rollout

• Help stakeholders understand what AI can and can't do

Deliver Across Teams

• Work closely with Product, Delivery, Architecture, Engineering, Data, Security and partners

• Clarify value, dependencies, risks and complexity to support prioritisation

• Take part in planning, refinement, reviews, testing and retrospectives

• Track requirements, decisions, assumptions, issues and dependencies to closure

• Give concise, evidence-based updates on progress and readiness

• Challenge unclear needs and solutions that aren't tied to agreed outcomes

ABOUT YOU:

Essential:

• Substantial experience as a Business Analyst on CRM or customer-platform improvements

• Practical HubSpot experience, including objects, properties, workflows, pipelines, reporting and integrations

• Strong requirements skills: workshops, process modelling, user stories and acceptance criteria

• A good understanding of marketing, sales and customer-service processes

• Strong data literacy, including modelling, mapping, quality, governance and reporting

• Experience with APIs, integrations, migrations or customer-data platforms

• Ability to analyse data, test assumptions and communicate clear insights

• An understanding of AI concepts, use-case assessment and responsible adoption

• Strong stakeholder management and facilitation skills

• Experience working across technology and business teams

• Familiarity with agile ways of working

• Excellent written and verbal communication

Desirable:

• HubSpot certification, or equivalent practical expertise

• Experience in B2B events, media or multi-brand environments

• Familiarity with SQL, Power BI or similar analytics tools

• Experience with data-protection and consent management

• Exposure to generative AI, predictive analytics, lead scoring or customer segmentation

We do not usually offer sponsorship for this role

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION:

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at hr@closerstillmedia.com.