Business Developer/Digital Marketing Manager

Company Description Ledig Technologies empowers global and African businesses with high-volume digital asset liquidity, cross-border transaction solutions, and advanced risk management tools. The company offers an end-to-end platform that simplifies financial operations in Africa’s dynamic markets through seamless clearing, settlement, and compliant access to digital assets across jurisdictions. Ledig Technologies helps organizations manage liquidity, streamline digital asset workflows, and operate securely with virtual accounts. As a trusted partner in Africa’s digital financial landscape, the company supports clients in navigating regulatory complexity with efficiency and precision.
Role Description This full-time remote role combines business development and digital marketing responsibilities to drive growth for Ledig Technologies across African and global markets. The Business Developer/Digital Marketing Manager will identify and qualify new business opportunities, build and maintain relationships with prospective and existing clients, and support sales cycles from initial outreach to closing. On a day-to-day basis, this role will plan and execute digital marketing campaigns, manage social media channels, optimize online presence, and use data-driven insights to improve lead generation. The role also includes monitoring web analytics, preparing performance reports, collaborating with product and operations teams on go-to-market initiatives, and ensuring consistent brand messaging across all digital touchpoints.
Qualifications

• Candidates should possess strong Digital Marketing and Marketing skills for planning and executing online campaigns and brand positioning.
• Candidates should possess Social Media Marketing skills for managing social platforms, engaging audiences, and driving brand awareness.
• Candidates should possess Lead Generation skills for developing pipelines, nurturing prospects, and supporting revenue growth.
• Candidates should possess Web Analytics skills for tracking performance, interpreting data, and optimizing campaigns and funnels.
• Relevant experience in B2B fintech, financial services, or technology markets, ideally within or focused on African markets.
• Proven ability to work remotely, manage multiple projects, and collaborate effectively with cross-functional teams.
• Excellent written and verbal communication skills, with the ability to present complex solutions clearly to diverse stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.