Digital Marketing Manager

Company Description

Mailivate is an all-in-one digital marketing platform designed to help creators and businesses build, manage, and optimize engaging campaigns. The platform enables users to design campaigns, automate follow-ups, segment audiences, and track performance—all in one place.

Mailivate is focused on simplifying email and digital campaign management, helping users streamline workflows, improve audience targeting, and gain actionable insights from campaign data. Our team continuously develops and enhances tools that support the growth, engagement, and retention needs of both emerging creators and established businesses.

The Digital Marketing Manager is a full-time, remote role responsible for developing, executing, and optimizing integrated digital marketing strategies across email marketing, SMS marketing, affiliate marketing, SEO, social media, and other digital acquisition channels.

This role will play a key part in driving user acquisition, lead generation, engagement, conversion, and retention. The Digital Marketing Manager will own campaign planning and execution, develop channel-specific growth strategies, manage marketing calendars, coordinate content and creative assets, and continuously optimize performance based on data and customer insights.

The ideal candidate is a hands-on, data-driven marketer who understands how multiple digital channels work together to build awareness, generate qualified leads, convert prospects, and grow customer lifetime value.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across email, SMS, affiliate marketing, SEO, social media, and other performance marketing channels.
• Plan, build, and optimize email marketing campaigns, automated sequences, newsletters, lead-nurturing programs, and lifecycle campaigns.
• Develop and manage SMS marketing campaigns and automated messaging workflows focused on engagement, conversion, retention, and timely customer communication.
• Build and grow an affiliate marketing program, including affiliate recruitment, onboarding, communications, promotional campaigns, tracking, and performance optimization.
• Develop and execute SEO strategies to improve organic visibility, search rankings, website traffic, lead generation, and user acquisition.
• Manage social media marketing initiatives to increase brand awareness, audience engagement, website traffic, and conversions.
• Develop lead-generation strategies and optimize the customer journey from acquisition through conversion and retention.
• Manage marketing automation workflows, segmentation, personalization, and audience targeting.
• Maintain campaign calendars and coordinate content, copy, creative, landing pages, and other marketing assets.
• Monitor key performance indicators across channels, including traffic, leads, conversion rates, engagement, customer acquisition cost, revenue, and return on marketing investment.
• Analyze campaign and channel performance to identify opportunities, test new strategies, and continuously improve results.
• Collaborate with product, design, content, and other cross-functional teams to launch and optimize marketing initiatives.
• Manage marketing budgets and allocate resources based on campaign and channel performance.
• Prepare regular performance reports, insights, and actionable recommendations for leadership.
• Stay current on digital marketing trends, emerging channels, platform updates, SEO best practices, and marketing technology.
  

Qualifications

• Strong knowledge of digital marketing with experience developing and managing multi-channel growth strategies.
• Demonstrated experience with email marketing, including campaign development, automation, segmentation, personalization, and lifecycle marketing.
• Experience with SMS marketing, including campaign planning, automation, segmentation, and performance optimization.
• Experience developing or managing affiliate marketing programs, including affiliate recruitment, relationship management, tracking, and optimization.
• Strong understanding of SEO, including keyword research, on-page optimization, content strategy, technical SEO fundamentals, and organic growth.
• Proven experience in social media marketing and developing strategies to increase brand awareness, engagement, traffic, and conversions.
• Strong lead generation and conversion optimization skills, with experience driving qualified sign-ups and growing customer or subscriber bases.
• Proficiency in web analytics and marketing analytics, with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience with marketing automation platforms, CRM systems, email/SMS platforms, analytics tools, and affiliate tracking platforms.
• Excellent written and verbal communication skills, with strong attention to detail and the ability to create compelling marketing messaging.
• Strong project management and organizational skills, with the ability to manage multiple campaigns, priorities, and deadlines independently.
• Ability to work effectively with cross-functional teams in a remote environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.