Business Development Executive

Most software companies will tell you they build anything for anyone.

We build two kinds of systems, for two kinds of buyer, and we turn down most of what comes in.

I’m Tristan, founder of AceLink Software Solutions Pvt Ltd — Mumbai-registered, remote-first, two years in, around ten paid projects delivered. Here’s what we actually do, because I’m hiring someone to help us do more of it.

The niche: health tech and hospitality

In health tech we build for clinic and hospital groups, diagnostics chains, and health-tech product companies. Patient-facing apps, clinical and operational dashboards, systems that have to be right because someone’s care depends on the data being correct.

In hospitality we build for hotel groups, restaurant groups and venue operators — the operational software that runs a business with staff, shifts, customers and money moving through it every night.

Both sectors have the same shape: the software isn’t a nice-to-have, it runs the operation. When it breaks, someone’s day breaks with it. That’s the work we’re built for.

What “production software” means when we say it

Every project ships with automated test coverage, monitoring and alerting wired up before launch, CI/CD, load testing, and a security audit before anything goes live.

That sounds like table stakes. It isn’t. A large share of the software sold in this market is a demo that survived contact with a client — no tests, no monitoring, and nobody who knows what happens at 3am when it goes down. We’ve been called in to clean up enough of those to know what it costs the business that bought one.

Almost all of our work is under NDA, so I won’t be posting client logos. The engineering standard is what we compete on.

Our pricing, and why I’ll say it publicly

Our minimum project is ₹3 lakh. Real projects are ₹8–12 lakh. We’re delivering at that level right now, and our clients come back for the next build.

I state the number publicly on purpose. It means the founder with ₹50,000 and three app ideas doesn’t waste an afternoon on a call with me, and I don’t waste one on them. Last year I lost a deal to a firm promising three App Store apps in a week for under ₹50,000. I told the client plainly that isn’t real. He went ahead anyway. I didn’t lose a client — I filtered one.

So here’s the honest problem

Our delivery is ahead of our pipeline.

I close the deals I get in front of and we build them properly. What we don’t have is a repeatable way of getting in front of the right buyers. Referrals brought us this far and they don’t scale. That gap is the single thing holding this company back, and it’s the job I’m hiring for.

Business Development Executive

You’d own the top of the funnel: build the target list, run researched 1:1 outreach to clinic directors, hotel group owners and founders, qualify hard on budget, and book discovery calls. You create the opportunities. I run discovery, scope, price and close.

India is the core market. If you can also work US, UK, UAE or Australian buyers, tell me — at current exchange rates an ₹8 lakh project is around $8,400, which is below what those markets pay a local freelancer. That’s the most underexploited thing about our pricing and I’ll build the role around anyone who can reach them.

The numbers, in full

₹30,000 per month base.

Plus 5% of every payment that clears from a client you brought in, for the life of that project — on top of your base, not instead of it:

→ ₹3 lakh project: +₹15,000

→ ₹8 lakh project: +₹40,000

→ ₹12 lakh project: +₹60,000

You’re paid from the client’s deposit onward, not when the project finishes. Base is reviewed at 90 days against targets I’ll put in writing before you sign — not a vague promise to revisit it.

Remote.