Business Development Executive

Total School Solutions (TSS) is a leading California-based international education consulting firm, we are looking for a highly analytical and detail-oriented Business Development Executive to help streamline our data processes and enhance our marketing strategies.

Responsibilities:

• Research and identify potential leads through various online channels (LinkedIn, company websites, industry databases, etc.).
• Qualify leads by assessing their needs and aligning them with our solutions.
• Initiate contact with leads via email, phone, and other channels to introduce our services and generate interest.
• Engage with prospects, answer inquiries, and assess their conversion potential.
• Plan, execute, and optimize email marketing campaigns to generate and nurture leads.
• Craft tailored and compelling email content that resonates with target audiences and encourages responses.
• Maintain and manage relationships with leads through CRM tools, tracking communication, and follow-ups.
• Ensure timely and effective communication with leads to move them through the sales pipeline.
• Extract data from the various sources and populate data sheets.
• Create and format spreadsheets.
• Track and report key metrics, including lead conversion rates, email campaign performance (open rates, click-through rates), and other relevant KPIs.
• Prepare regular reports to communicate progress towards targets and overall sales performance.

Requirements:

• Bachelor or Master’s degree in Marketing, Business, or a related field.
• Proven experience in lead generation, data mining, business development, or sales, preferably in a B2B environment.
• 1-2 years of experience in a sales or growth role is preferred.
• Strong verbal and written communication skills, with the ability to engage prospects through email and phone calls.
• Proficiency in using CRM tools (e.g., Salesforce, HubSpot) to track and manage leads.
• Experience with email marketing tools such as Mailchimp, SendGrid, Brevo, and Apollo.io.
• Ability to set and achieve lead generation targets on a monthly basis.
• Strong organizational and time-management skills to handle multiple leads and campaigns.
• Experience with tools like Mailmodo, Mailchimp, Sales Navigator, and other lead generation platforms.
• Familiarity with sales outreach techniques, including cold emailing, cold calling, and social selling.
• Basic-level MS Excel Skills
• Proficient in data research and web surfing
• Ability to work according to the U.S. time zone (12 hours ahead of Pakistan) and manage tasks independently in a remote environment.
• Understanding of States, Counties, and Districts of the U.S. is a plus
• Understanding of organizational hierarchy is a plus