Business Development Executive

About the role

A hybrid role combining on-the-ground business development, field marketing, and regional content creation. You'll be Shufti's local representative, building relationships with prospective customers, executing field marketing activations, and creating authentic, locally relevant content that strengthens our global brand presence.

You'll work across industries including fintech, iGaming, forex, crypto, and financial services, connecting with decision-makers and helping generate qualified sales opportunities.

What you'll be doing

• Business Development & Field Outreach: Research target companies and decision-makers, conduct outreach through LinkedIn, email, and in-person visits, distribute marketing collateral, arrange meetings, and generate qualified leads. Target 40+ ICP company visits and 10 SQLs within the first 90 days.
• Field Marketing Activations: Plan and execute creative, on-ground marketing initiatives, including street campaigns, live demonstrations, networking activities, and other brand-building activations.
• Events & Roundtables: Organize breakfast roundtables and small industry networking events, handling venue selection, invitations, logistics, and on-site execution. Deliver at least one physical roundtable within the first 90 days.
• Content Creation & On-Camera Representation: Shoot street interviews, industry documentaries, educational explainers, and other original video content. Be comfortable appearing on camera, interviewing people, and representing Shufti publicly. Target 2 to 4 short-form field videos and 2 documentary-style videos monthly.
• Customer Video Case Studies: Coordinate with existing customers to arrange on-site interviews, film customer testimonials, and capture video case studies, targeting 2 to 3 within the first 90 days, subject to customer availability.
• Regional Social Media & Localization: Support regional social media pages by translating, adapting, and publishing centrally produced content in the local language. Create culturally relevant content and maintain an active publishing schedule of 3 to 5 posts per week.
• Sales Pipeline Support: Coordinate with Sales to visit existing prospects, understand reasons behind stalled opportunities, help reconnect with decision-makers, and support deal reactivation where applicable.
• CRM & Reporting: Maintain accurate activity records in HubSpot, track leads and follow-ups, and provide regular updates on field marketing activities, content production, events, and pipeline contribution.

Required skills and qualifications

• Fresh graduate (0-1 year of experience) with a bachelor's degree in business, marketing, communications, media or a related field.
• Based in Sliema / St Julian's, Malta with the right to work there, and able to travel across the city regularly for field visits.
• Fluent English, written and spoken. An additional local language is a plus.
• Confident meeting strangers and approaching businesses in person; comfortable with rejection and follow-up.
• Comfortable on camera: interviewing people, presenting, and representing Shufti publicly.
• Basic video shooting and editing skills (smartphone, CapCut or similar) and a feel for short-form social content.
• Strong written communication for social posts, outreach messages and content localization.
• Organized enough to plan small events: venues, invitations, logistics and on-site execution.
• Interest in fintech, iGaming, forex, crypto or financial services; awareness of KYC, AML or fraud prevention is a plus.
• Familiarity with LinkedIn outreach and a CRM such as HubSpot is a plus.
• Self-starter who can work independently with a remote central team and report activity on time.