Business Development Executive (Horeca Industry)

Company Description PSI Hospitality Sdn Bhd is a distributor serving the HoReCa (Hotel, Restaurant, Café) industry with a focus on delivering quality products and reliable service to food and beverage operators. The company works closely with hospitality clients to understand their operational needs and provide tailored solutions that support business growth. PSI Hospitality emphasizes strong partner relationships, efficient supply chain management, and consistent product availability. Team members collaborate with a broad range of stakeholders across the HoReCa sector, offering opportunities to build industry expertise and long-term professional networks.

Role Description The Business Development Executive (HoReCa Industry) is a full-time, hybrid role based in Petaling Jaya, with flexibility for some work-from-home arrangements. This role involves identifying and pursuing new business opportunities within hotels, restaurants, and cafés, including prospecting, lead generation, and follow-up on potential accounts. The Business Development Executive will conduct client meetings and presentations, prepare proposals and quotations, and negotiate terms to close deals in line with company targets. Daily responsibilities include managing and growing existing customer accounts, monitoring market trends and competitor activity, and collaborating with internal teams to ensure timely delivery and high service standards. The role also requires maintaining accurate sales records, preparing regular performance reports, and participating in sales planning activities to support overall business objectives.

Qualifications

• Strong new business development and lead generation skills, with the ability to identify, qualify, and convert prospects in the HoReCa segment.
• Solid account management and business relationship skills, including experience maintaining and growing key customer portfolios.
• Effective communication skills, both verbal and written, with the ability to present solutions clearly to diverse stakeholders.
• Previous experience in the HoReCa, hospitality, or F&B distribution industry is highly advantageous.
• Proven track record in meeting or exceeding sales targets and working with CRM or sales tracking tools.
• Ability to work independently, manage time effectively, and operate in a hybrid work environment based in Petaling Jaya.
• Relevant diploma or degree in Business, Marketing, Hospitality Management, or a related field is preferred.
• Valid driving license and willingness to travel to customer locations as required.