Business Development Manager - Automation

Integrion Automation (formally Wauseon Machine) is searching for a Business Development Manager - Automation, At Integrion Automation, we design, build, and support custom automation systems that help manufacturers solve complex production challenges and achieve their business goals. As a trusted automation partner, we work closely with our customers to deliver innovative robotic, assembly, material handling, and manufacturing solutions that improve efficiency, quality, and profitability.

The Business Development Manager - Automation will play a critical role in the continued growth of Integrion Automation by developing new customer relationships, expanding existing accounts, and identifying opportunities where our automation solutions can deliver value. This individual will act as the primary liaison between the customer and Integrion team members, ensuring customer needs are understood and translated into successful project opportunities. The ideal candidate thrives in a relationship-driven environment, enjoys collaborating with technical teams, and is motivated by helping customers solve real-world manufacturing challenges.

Core Responsibilities

· Identify, qualify, and develop new business opportunities within target markets and assigned accounts. Develop and execute win strategies for all qualified opportunities.

· Establish and maintain strong relationships with key decisionmakers, engineers, operations leaders, and procurement teams within customer organizations.

· Lead discovery discussions to understand customer manufacturing challenges, automation objectives, technical requirements, and business drivers.

· Collaborate with Applications Engineering and Estimating to develop solution concepts, define project scope, and prepare competitive proposals.

· Serve as the primary customer liaison throughout the quotation process, ensuring customer requirements are clearly communicated and understood by internal teams.

· Provide market intelligence including customer needs, competitive activity, pricing trends, profitability considerations, and probability of award.

· Maintain and manage an active sales pipeline, forecast bookings, and prioritize opportunities to support company growth objectives.

· Support customer relationships throughout project execution and identify opportunities for future business, service offerings, and continued partnership

· Partner with Project Management and Operations during project execution to ensure a smooth transition from sales to project delivery and maintain customer satisfaction.

· Identify opportunities for additional services, upgrades, future automation projects, and long-term strategic partnerships.

· Maintain accurate customer, prospect, and opportunity information within the company CRM system.

· Represent Integrion Automation at customer facilities, industry events, trade shows, and networking opportunities.

· Travel as required to support customer meetings, project reviews, and business development activities.

Qualifications:

· Minimum 5 years of business development, technical sales, or account management experience within industrial automation, robotics, custom machinery, or manufacturing solutions.

· Demonstrated success developing new business opportunities and growing customer relationships.

· Strong understanding of industrial automation systems, robotics, manufacturing processes, and capital equipment sales.

· Ability to communicate effectively with engineering, operations, maintenance, and executive-level stakeholders.

· Proficiency with Microsoft Outlook, Word, Excel, PowerPoint, Teams, and CRM software.

· Willingness to travel up to 50% throughout North America.

Desired Soft Skills

· Strong relationship-building and customer service skills.

· Excellent communication, presentation, and active listening abilities.

· Self-motivated with a strong sense of ownership and accountability.

· Strong organizational and time management skills with attention to detail.

· Ability to collaborate effectively across multiple departments and levels of the organization.

· Solution-oriented mindset with strong problem-solving and critical-thinking skills.