Business Development Manager, Midlands & Wales

About the role

At Moto Direct, we are looking for a Business Development Manager to develop and grow our commercial activity across the region.

The successful candidate will be responsible for identifying new business opportunities, developing existing customer relationships and delivering sustainable sales growth across the motorcycle, powersports, parts and accessories market.

This is a field-based role with regular contact with dealers, distributors, workshops, retailers and other trade customers. It requires a high level of autonomy in planning visits, managing priorities and converting opportunities into long-term commercial relationships.

Key responsibilities

• Develop and manage the business development plan for the Midlands and Wales.

• Identify and target new customers, sales channels and commercial opportunities within the assigned territory.

• Grow existing customer accounts through regular contact, structured account development and relevant product recommendations.

• Build strong relationships with motorcycle dealers, distributors, workshops, retailers and other trade partners.

• Promote the company’s product portfolio, campaigns, services and commercial initiatives.

• Plan and carry out regular customer visits across the Midlands and Wales.

• Prepare and present commercial proposals, product information and account development plans.

• Monitor sales, margin, customer activity, opportunities and performance against agreed targets.

• Identify customer needs, market trends, competitor activity, commercial risks and opportunities for improvement.

• Work closely with Customer Service, Marketing, Purchasing, Logistics, Finance and other internal teams to deliver a high-quality customer experience.

• Maintain accurate records of visits, opportunities, sales activity and customer information in the CRM/ERP system.

• Provide regular reports and market feedback to the Sales Manager and wider leadership team.

• Attend trade shows, customer events, product launches and other relevant industry activities when required.

What we are looking for

• Experience in business development, field sales, account management, territory sales or a similar commercial role.

• Experience in the motorcycle, powersports, automotive, parts, accessories, mobility, distribution or specialist retail sector is desirable.

• Strong knowledge of the Midlands and Wales, including the relevant customer base and commercial channels.

• Proven ability to identify new business opportunities and convert them into profitable customer relationships.

• Experience managing a sales territory, customer portfolio, sales pipeline and commercial targets.

• Confident using CRM/ERP systems, Microsoft Office and Excel for customer management and sales reporting.

• Full UK driving licence and willingness to travel regularly throughout the territory.

• Strong written and spoken English.

Key competencies

• Business development, sales and customer orientation.

• Strong commercial awareness and focus on profitable growth.

• Excellent communication, negotiation and relationship-building skills.

• Autonomy, organisation and effective territory planning.

• Proactivity in identifying prospects, opportunities and solutions.

• Ability to analyse sales performance, margin and customer potential.

• Resilience and determination when managing objectives, objections and commercial challenges.

• Accuracy in CRM administration, reporting and follow-up.

• Collaborative approach and commitment to delivering excellent customer service.

Employment conditions

• Full-time, field-based position.

• Regular travel throughout the assigned territory, with occasional travel to other UK locations and events.

• Full UK driving licence required.

• Reporting to the Sales Manager UK.

Why join Bihr

You will join an international group and a recognised specialist distributor in the motorcycle and powersports sector, with a direct impact on the continued growth of our business across the Midlands and Wales.

You will have the autonomy to manage your territory, build long-term customer relationships and contribute to the development of a growing commercial operation in the UK.

What we offer

- A role within an international team.

- Permanent employment contract.

- Company vehicle.

- Laptop and mobile phone.

- Training and professional development opportunities.

- Competitive basic salary plus performance-related bonus.

- Equal opportunities and an inclusive working environment.

Interested in the challenge?

If you have a strong commercial profile, enjoy developing customer relationships and want to contribute to the growth of Bihr across the Midlands and Wales, we would like to hear from you.

Apply now and help us continue to develop Bihr’s business in the UK.