ROOTECH IT SOLUTIONS

JOB DESCRIPTION — BUSINESS DEVELOPMENT OFFICER (BDO)

Company: Rootech IT Solutions
Product: Venta POS and other IT solutions
Employment Type: Full-Time
Location: Accra, Ghana
Work Model: Hybrid — Remote, In-Person & Field Activities
Reports To: Company Management

About Rootech IT Solutions

Rootech IT Solutions is a growing technology company focused on providing practical technology solutions to businesses.

Our Venta POS solution helps businesses manage sales, inventory and their day-to-day operations more efficiently.

We are looking for a proactive and results-driven Business Development Officer to help us expand our customer base, generate qualified opportunities and drive revenue growth.

About the Role

The Business Development Officer will be responsible for identifying potential customers, generating and qualifying leads, engaging business owners and decision-makers, conducting product presentations, following up with prospects and converting opportunities into customers.

The role combines remote sales activities, in-person meetings and field business development activities.

Our current and target customer base is primarily located in Accra, so the successful candidate must be based in Accra or be able to reliably operate within the Accra market.

The BDO will not be restricted to only locations specifically assigned by management. They are expected to identify businesses, markets and areas within Accra where they believe there is potential to generate leads, customers and revenue.

Key Responsibilities

1. Lead Generation & Prospecting

• Identify businesses that could benefit from Venta POS.

• Research potential customers and target markets.

• Generate leads through cold calls, WhatsApp, online research, referrals, networking and field activities.

• Build and maintain a healthy sales pipeline.

• Identify business owners and decision-makers.

• Explore new customer segments and markets with revenue potential.

2. Sales Outreach

• Conduct outbound calls and direct sales outreach.

• Introduce prospective customers to Venta POS.

• Understand the prospect's business and identify their needs.

• Clearly communicate the value and benefits of Venta POS.

• Qualify prospects based on their needs, potential and readiness to purchase.

3. Client Meetings & Product Demonstrations

• Schedule meetings with prospective customers.

• Conduct or support Venta POS demonstrations.

• Explain product features based on the customer's business needs.

• Answer questions and handle objections professionally.

• Identify customer pain points and demonstrate how Venta POS can address them.

4. Follow-Up & Conversion

• Follow up consistently with prospects.

• Move qualified prospects through the sales pipeline.

• Track calls, conversations, meetings, demonstrations and follow-ups.

• Support negotiations and closing activities.

• Convert qualified opportunities into paying customers.

• Maintain relationships with prospects who are not immediately ready to purchase.

5. Market Development

• Identify new businesses and potential customer segments.

• Explore areas within Accra where there is potential for Venta POS.

• Build relationships with business owners and other relevant decision-makers.

• Generate referrals and other opportunities for customer acquisition.

• Provide management with feedback on market trends, customer needs and competitor activity.

6. CRM & Sales Pipeline Management

• Maintain accurate prospect and customer information.

• Record relevant calls, conversations, meetings and follow-ups.

• Keep sales opportunities updated.

• Ensure qualified leads are followed up appropriately.

• Maintain accurate sales records.

7. Reporting & Performance

• Submit daily reports in accordance with Rootech's reporting guidelines.

• Track performance against agreed KPIs.

• Report Expected vs. Actual performance.

• Participate in sales and performance meetings.

• Provide management with updates on sales activities, opportunities and challenges.

Key Performance Indicators

Performance will be assessed using agreed KPIs, which may include:

• Qualified leads generated.

• Meaningful prospect conversations.

• Calls/outreach activities.

• Product demonstrations booked.

• Product demonstrations completed.

• Follow-ups completed.

• New customers acquired.

• Revenue generated.

• Sales pipeline value.

• Conversion rate.

• Customer relationships developed.

• Quality and consistency of reporting.

Specific KPI targets will be provided during onboarding and reviewed with the employee.

Work Model

This is a hybrid role consisting of remote work, in-person activities and field business development.

Remote Activities

Remote work may include:

• Prospect research.

• Cold calling.

• WhatsApp outreach.

• Follow-ups.

• CRM updates.

• Sales planning.

• Reporting.

• Administrative work.

In-Person Activities

The BDO may be required to attend:

• Team meetings.

• Client meetings.

• Product demonstrations.

• Training sessions.

• Company activities.

• Other scheduled business engagements.

Field Activities

Field activities may include:

• Visiting prospective businesses.

• Meeting business owners.

• Conducting product demonstrations.

• Networking.

• Identifying new markets.

• Following up with prospects.

• Developing opportunities within Accra.

The BDO is encouraged to identify and pursue promising businesses and areas rather than waiting to be assigned specific locations.

Requirements

• Previous experience in sales, business development, customer acquisition, marketing or a related client-facing role is preferred.

• Must be based in Accra or be able to reliably operate within the Accra market.

• Strong communication and interpersonal skills.

• Confidence communicating with business owners and decision-makers.

• Comfortable making cold calls and conducting outbound sales.

• Strong persuasion, negotiation and follow-up skills.

• Ability to identify and pursue opportunities independently.

• Comfortable working with targets and measurable KPIs.

• Good organizational and time-management skills.

• Basic computer and digital communication skills.

• Ability to learn and confidently explain a technology product.

• Willingness to participate in remote, in-person and field activities.

Ideal Candidate

We are looking for someone who is:

• Proactive and self-driven.

• Confident starting conversations with potential customers.

• Comfortable speaking with business owners.

• Commercially minded and motivated by results.

• Comfortable with cold calling and direct outreach.

• Curious about how businesses operate.

• Good at identifying opportunities.

• Persistent with follow-ups.

• Comfortable working independently.

• Open to learning and improving.

• Able to turn conversations into genuine business opportunities.

• Comfortable working toward clear targets.

What Success Looks Like

Success in this role is not measured simply by the number of calls made or businesses visited.

A successful BDO is expected to:

Identify opportunities → Generate leads → Engage prospects → Conduct demonstrations → Follow up → Convert prospects → Generate revenue.

The role is therefore focused on meaningful business activity, customer acquisition and revenue growth.

Important Note

The BDO will have flexibility in how they pursue business opportunities. Phone calls, online prospecting, referrals, networking, client meetings and field activities may all be used to generate business.

However, because Rootech's current customer and prospect base is primarily in Accra, the successful candidate must be able to operate effectively within the Accra market and attend relevant in-person and field engagements when required.